channels at home or purchased JSWB want is a new pattern?
红星美凯龙 channels at home or purchased JSWB want is a new pattern?
By the end of 2009, Red Star’s news suddenly diminishing supply, one after another. Red Star came back in just recently collected 2.8 million deposit to the tenant, has ignited controversy in the industry, resulting in the industry under the coordination of the Association shall not be the end. Then again came recently purchased JSWB Red Star or to carry out a reorganization plan A-share listed, setting off another orgasm.
FY Four Red Star M & A Fast Implementation of the expansion JSWB
Chain of rumors before the Red Star of funds problems, combined with the wind force cast, so plan to form strategic alliances with major companies, they wish to levy 2.8 million bond, to accelerate store openings to realize the wind’s commitment to investment, the plan was dashed, only to find the other party. Now if to prove their strength, the wind came again, mergers and acquisitions JSWB.
According to industry sources, 红星美凯龙 as early as last December had been completed JSWB restructuring. “As to whether in whole or in part of the assets acquired, is still negotiating.” If everything is true, 红星美凯龙 commitments from the previous landing A shares appears to be one step closer, it is precisely to meet the requirements of the wind to vote.
Who, according to other executives have privately told Sohu 红星美凯龙 furniture channel revealed that the acquisition of Red Star and JSWB have reached a consensus on the matter being a liquidation phase, the transaction will be in the form of cash and equity, mergers and acquisitions between the two sides to retain their own brand, positioning remain unchanged. Only JSWB will be 红星美凯龙 Group, wholly owned subsidiary. But if that is true 红星美凯龙, JSWB top leaders have so far not been to the official statement.
Red Star M & JSWB may be double-edged sword?
Red Star in the Chinese market is indeed the rapid pace of development, the expansion is typically sent. Even in the most sad second half of 2008, 红星美凯龙 was only a “slow” pace of the shop, while the pace of expansion did not stop. As of December 2009, 红星美凯龙 has 38 cities across the country opened 60 stores, total market size of over 5.8 million square meters. The JSWB only six, only stationed in the three cities, Changchun, Shanghai and Guangzhou.
Moreover, because in recent years,French Glass Door Chinese furniture, circulation increased competition, both first-line or second-tier markets, the expansion of space JSWB getting smaller and smaller, for example, in 2008 红星美凯龙 for the first time into the South China market, followed by the rapid pace accelerated in 2009 9 Guangzhou, the country adopted a high-profile presence on center, with JSWB confrontation. In a way, JSWB Southern China that has been a greater impact.
If the Red Star M & JSWB smooth market at the end of 2012, Red Star’s expansion plans could be carried out smoothly, JSWB not need to fight for market with the golf badly beaten, in this particular period of expansion rather than mergers and acquisitions may be the best way, so that not only be able to more rapid and convenient means to absorb a good store of resources, but also a competitor into a partner to form a complementary, more conducive to the development of domestic circulation. China Door Manufacturer
The ex post distribution channels at home wishing to adopt a new pattern?
Now, the moment the industry is more concerned about the formation of Red Star marriage JSWB furniture distribution industry giant, will it be squeezed into other channels of home building materials dealers living space? Another channel for other small household materials to survive in the cracks?
Circulation at home, and now the pattern is the most prominent red star south, north, actually, while the Red Star if it will be more mergers and acquisitions JSWB is unleashed, Shanghai’s position even more consolidated, the momentum of the expansion will push hard? Moreover, 红星美凯龙 had been stationed at the house actually the heart of Beijing and other places. The house actually has yet to enter the hinterland of Shanghai 红星美凯龙. As for Guangdong, and the whole South China market, Interior Glass Door actually home yet moving, the completion of the merger, whether or not that has been able to dominate 红星美凯龙 arena? Or is the surprise, will also be learning Red Star started the expansion, mergers and acquisitions in other parts of the city’s number of hypermarkets, compete withSliding Glass Door them? Similar appliance industry, “GOME”, “Su Ning” situation, all we will wait and see!Exterior Glass Door
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