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Door prices suffer in 1:3 by the brand champion okay

Door prices suffer in 1:3 by the brand champion okay

China Door Manufacturer The moist wood and deep cultural heritage, so that doors on the market in the current renovation has become widely accepted, so that the industry has reached a state of rapid. According to the China Timber Circulation Association for the statistics, in the past three years, from 2006, 320 billion yuan in 2007 of 400 billion yuan, then in 2008 to 500 billion gross domestic doors of the industry annual growth rate of 25%. The end of 2008, the State Council executive meeting decided that in order to support labor-intensive small and medium enterprises in support of industrial optimization and upgrading, since December 1, 2008 from wooden products, rebate rate from 5% to 9%, the policy implementation, undoubtedly would like to share sub-door industry, a newcomer to hit a stimulant.

So far, China’s enterprises engaged in production of wooden doors as many as 3,000 or more, most of them in order to produce a few thousand to tens of thousands of sets of large-scale door-sized wooden door. Downturn in the financial turmoil fortune, the doors of the industry is fine with the relevant policies, lured by both sides are expected to engage in wooden industry enterprises will continue to increase. Exterior Stainless Steel Security Door

In this “economic winter” and is different from the ordinary small and medium enterprises survive wooden doors, wooden doors and medium-sized enterprises should still continue to wooden doors of the brand strategy. According to China Wood International Network statistics, although the doors of China’s export volume is much greater than imports, but imports more than exports of 3628.21 U.S. dollars per ton, 1 ton wooden doors imported from abroad is equivalent to 3-ton wooden doors in our export price. In contrast, China’s exports of wooden products in the international market, lack of basic competitiveness.

In the door industry, the general lack of brand awareness, so we ate set the “1:3″ the loss. Now look at all kinds of print and three-dimensional media, massive publicity in all walks of life, are doing their best, but the doors of the advertisements were very few, so in order to seize opportunities in the financial crisis needed to establish the industry champion brand strategy.

The doors of the domestic market has become a big industry, the Beijing-Tianjin region, the Pan-Pearl River Delta region, Yangtze River Delta region, the three northeastern provinces as well as the five core areas northwest and southwest regions relive all tyrants is no doubt one of the patterns revealed, the market integration of much-needed brand The establishment of culture and brand strategy.

Financial crisis within the line shuffling is a foregone conclusion, the major companies are poised ready to take that advantage. But the building materials industry, characteristics of the product determines its brand building is different from fast moving consumer goods model of brand building and marketing model. Wooden enterprises in brand building process, we need to fully understand the special nature of brand building doors, building materials from the related products have gone through the road of the brand to learn useful experience, to avoid unnecessary mistakes.

Brand Road is a long way, not overnight, nor will be able to see the effect of not 1:00. In deciding when to do the brand, they should be setting up the brand’s core values and with other differences between the manufacturers. At the same time, regardless of whether the brand, quality is guaranteed, making the brand even more necessary to quality as a strong backing for product promotion. Solid Wood Door

Building materials industry characteristics of the product determines its brand building is different from fast moving consumer goods model of brand building and marketing model. Wooden flooring industry, brand development Security Metal Door brand development than the doors ahead of the industry for many years, large wooden doors brand development state of the industry in 2034 before the flooring industry, the development state of the brand.