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Resolution: Henan doors and windows behind the development of industry, bursting with style

Resolution: Henan doors and windows behind the development of industry, bursting with style

2008 Zhengzhou GDP above 3000 billion yuan mark, reaching 300.4 billion yuan. The 2009 first three quarters of GDP for the 237.88 billion yuan, up 9% over last year. And, construction, real estate related industries such as high growth rate was significantly higher than other industries.

Enterprises to small and medium enterprises in Henan doors and windows are mostly scattered in the majority of parts of the province, mainly concentrated industrial base in Zhengzhou city, town, Putian, Zhongmu County Baisha Town, JIULONG and so on. Outdoor door was concentrated in the south of Henan Province Zhumadian other.

Central Plains gate prices was overflowed-style development

The number of enterprises of the bursting-style development is rooted in windows and doors industry itself in recent years the rapid development and market acceptance of continuous improvement, coupled with the industry with low barriers to entry, more and more investors (many of whom have never engaged in or related doors and windows industry, investors) wishing to enter the industry share. These emerging enterprises to SMEs, mainly, or even a small workshop-style, most of them adopt a “shop in front and back plant” mode of operation. The major building materials market in Zhengzhou, or doors and windows professional market, this mode of operation have a pattern.

Can not fail to mention here, look at the professional building materials market in Henan development.

【Case】: Zhengzhou, for example, in 2003, before the residential market in Zhengzhou City, the pattern of building materials is relatively stable, east of the building materials as the leading, West Building, North Building replacement. In recent years, along with urban development, market demand increased, building materials and size of the market growing, and increasingly fierce competition.

【Data】 store: According to incomplete statistics, only in 2008 in Zhengzhou project or after the building materials market, the project demonstrated the nearest 10, Zhengzhou has formed a large-scale professional building materials business district. In a narrow sense of the business district is the East Building, covering about 1,000 acres, including the building materials macrocosm, famous building material market, Zhangzhuang aluminum market, Wangzhuang lighting market and the larger world commodity markets such as Phoenix TV; a broad sense, its size larger, around the east building materials, along the 107 national highway and Cheng Bian Road, both sides formed a large and small, 17 and for construction-related markets, they formed a business group of the East Building of the market.

In addition, Henan, local consumers of knowledge and acceptance of doors and windows are also constantly upgrading the quality of life improving. With wooden doors, for example, many dealers said the market now with 700 ~ 800 yuan of doors the most popular, but is expected that the coming year, around 1,500 yuan doors are likely to become the protagonist of the market.

Chain maturing

Supporting enterprises gradually improved and put in place, but also for the expansion of enterprises in Henan local windows and doors provide adequate raw materials. In Henan, regardless of wooden doors, steel doors or security doors, with its supporting materials, such as plates, metal, plastic seal, production machinery, aluminum, etc. there are many manufacturers in the local presence of its industrial chain better, and the These manufacturers product quality by the market’s positive response.

【Case】: Xinxiang Jiaxin Plastic Co., Ltd. is a professional PVC doors and windows and sealing production enterprises, the current annual production capacity of 1,200 tons. FENG Bao, general manager, said the industry did not flourish in Henan Province before the windows and doors, and some supporting companies have a certain size. With plastic, sealing of business, for example, in the last century 90’s, Henan, on the production of PVC windows and doors created a number of enterprises, the introduction of the most advanced production lines, product competitiveness is quite strong, and sold to Shanxi, Shandong, and even Zhejiang, Guangdong and so on. Unfortunately, at that time because the entire door and window industry has not developed, these first batch of steel companies overproduction, most have been out of the market tide.

Survived that difficult period, where companies have in recent years ushered in the spring of development. Jiaxin Plastic in recent years has been on an upward trend, companies are continuously improved through technology, formula, developed new products to meet market demand. Now, the business has gone from a single field of plastic doors and windows to become have multiple categories, covering many diverse areas of business. The next step will be a part of their market focus shifted from outside the province of Henan Province, the opening up a bigger local market.

Encountered behind the development of a bottleneck

Although the prospects are very optimistic, but like many new industries, some of the doors and windows of local businesses in Henan has also encountered a bottleneck for development.

Henan windows and doors companies operate the majority of the market focus on the province. On the one hand is due to small-scale enterprises, capital accumulation is limited, it is difficult to brand operations; the other hand, large capacity and Henan on the local market. Many operators are optimistic about the market in Henan, that as long as doing a good job in the local market, they earn the pours, which specialize in regional brand.

【Case】: Jiaozuo City, Fude Machine Factory has 10 years of history, production and Shears bending machines, spray and production of security doors, steel doors. Yong Qin was its General Manager of Henan market is very familiar with windows and doors, security doors, for example his analysis of bottlenecks in the development of enterprises in Henan windows and doors include: supporting the individual sectors need to be further improved.

Such as locks, door factory, or select the majority of Yongkang, Zhejiang and other places products, Henan lock enterprises are mostly small businesses, product quality and innovation there is still a certain gap; shortage of funds. Vicious competition in the industry continues to compress margins, resulting in many enterprises do not have financial strength continues to expand reproduction; information-poor. Henan, Jiangsu and Zhejiang many operators who do not like to run around the market, control of information than Zheshang comprehensive and timely. In addition, to some extent, with the operator’s brand awareness on, and many people thought there off than before.

The shortage of funds is a big problem. A door and window fittings business sales department official said that their clientele is the main consideration Jiangsu and Zhejiang, Sichuan and other production-based businesses, and less willing to deal with local businesses. First, because of the limited purchasing power of local enterprises, the general Zhejiang, Guangzhou and other places, large windows and doors company, only the liquidity that is easily a few hundred million, while total contributions by many enterprises in Henan was several hundred thousand dollars; Another reason is due to insufficient funds, will inevitably debt, credit.

For many small and medium enterprises in Henan, the current development seems to have entered a crossroads. Brand difficult, but in this era of brands are not brands, it is difficult to bigger companies. As a result, most of the enterprises are seeking development opportunities continue to accumulate capital, technology, human resources, with a view to tide over this bottleneck phase and obtain the ultimate development. It also has a few small businesses take the brand to give up the line, specialize in OEM OEM, or even a cottage brand, to a certain extent, the pattern of disrupting the market.

For many small and medium enterprises in Henan, the current development seems to have entered a crossroads. Brand difficult, but in this era of the brand everywhere, there is no brand, it is difficult to bigger companies. China Door Manufacturer

Bright prospects looking forward to industry organizations

Insiders pointed out that the current industry in Henan, doors and windows, there are many opportunities for development. Henan enterprises in the production process windows and doors are already quite mature, the market space is not small, as long as the business capital and talents can make it through the development bottleneck, which enterprise can flourish just around the corner. But the need to have confidence, patience, and the need for greater participation in various trade show, and take a variety of appropriate marketing, publicity measures. Glass Door

As early as the mid-90s, Henan and the door appeared a number of outdoor manufacturers. Business start-ups at that time no less than Yongkang, Zhejiang and other places later, and propaganda is also great, there have been a local anti-theft doors enterprises have also played some “open door lose ten thousand” advertising. Only with the subsequent development, Yongkang and otherFolding Glass Door places to seize the opportunities, and gradually widened the gap with other regions. “Now, enterprises in Henan Door To capture a larger market space, in the current industrial chain formed, flow of information under the new situation, we need to further improve the market mode of operation, the formation of a virtuous co-operation between, the key is to set up the industry associations, leading enterprises to strengthen communication, form a joint force. ” Entrance Door

Door industry, too. Many dealers said that the face of the current market conditions are not standardized, Henan doors of the industry in dire need to form associations to establish industry standards, standardize industry practices. The existence of the Association not only of great benefit to regulating the terminal market and, more importantly, he will regulate the operation of enterprises in Henan local windows and doors, windows and doors to facilitate enterprises to enhance the overall image of Henan Province to create synergy, become our sole distributor market. Decorative Glass Door