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2010 Home Business Top Ten guess: How to seize the opportunity

2010 Home Business Top Ten guess: How to seize the opportunity

In the northern sky in a sudden snow until 2010, has come to the people’s side. Looking back has been in the past year, the household sector is approximately 8,500 billion in annual output value to the people a surprise performance, which makes 2010 the home industry will go from here, what would happen to change, to become the most anticipated problems. Here, we have home business in 2009, according to the performance of tracing guess right at home in 2010, the events industry will be some conjecture. China Door Manufacturer

◆ guess one: brand stores to open new store in Beijing

In 2009, but had property-type shops have created a hubbubDoor Manufacturer of bixi home in people’s surprise in the ranks to become Bianshen Lize shop, makes surprisingly House in the direction of Beijing’s Old and 4 to complete the layout. How to cut more market share in Beijing, in the new round of competition in the occupied position, affects every household practitioners nerves. After all, the limited area of Beijing city, and the new and old homes are filled with stores already showed a tendency at this time if the expansion of territory by opening new stores, no doubt a bit more difficult. However, Lin Wang Peng CEO said, “I do not open another new store will be open, so why will not I have a place with the open.” Such a view, not be ruled out in Beijing, has five stores actually home to continue to open next year the possibility of new store brand stores expanded stores are not groundless.

◆ Conjecture 2: Local home improvement company, Feng Qiang Decoration Exterior Stainless Steel Security Door

Partially renovated in 2009, flush a piece of heaven. In Beijing, at the present involved in decorating the first of which, by virtue of “second-hand rooms to new houses only 19.8 thousand yuan” became the brightest spot, followed by Matt Asian, Saint points, real equipment decoration gradually intervention, have launched a variety of local decoration packages. To the end of the year, even B & Q is also the name of “partial renovation, single installation,” a slogan among the come. The reason their study is due to second-hand housing turnover increased in 2009, making partial renovation to become an international financial crisis decorated the company’s chances of survival. Now, as new home prices continue to rise no fall in second-hand housing turnover continues to rise, people seem to have already seen, if not to seize the business opportunities in second-hand housing renovation, many home improvement companies will not survive.

◆ Conjecture 3: The Home Depot to withdraw the capital Stainless Steel Security Door

Although the system model of the residential market stall in 2009, relatively stable, but the days of home building materials supermarket is not very good too, with B & Q par, “Home Depot” is a classic. First, Qingdao, shop, shop in Shenyang, the performance does not meet the expected closing one after another, the latter is the industry has been denied Beijing two stores would be shut down message. In Beijing, Home Depot has tried through “green products” asking people to go there shopping, but weekends are still sparse passenger flow situation, in 2010 Home Depot to withdraw the capital may not be impossible.

◆ Conjecture 4: executives quit intensified Glass Door

Two years ago, the National Shan from the “vice president of B & Q China,” positions on the left, toward the embrace of rival Home Depot, as its chairman of China; Two years later, when the Jimei Liu Yang, deputy general manager suddenly appeared outside home Cheng office, Orient Home joined the surprise of more than a dozen executives of the family, the industry is very indifferent, as executive job-hopping has become a universal phenomenon. In fact, the executives behind the high mobility of both individual rational choice, but also reflects the desire for home business professionals. And this desire in 2010, with the increasing scale of domestic companies on the rise.

◆ Conjecture 5: Brand Fengqiang second and third line market

2010 will be the home business smiling year. A not yet fully developed in the New World – second and third line market is gradually being under their big mouth bite. “Medium and small cities south of the Yangtze River at least to open up more than 150 stores,” which is a unified entrance doors, planning; resistant furniture, Tyrrell, General Manager Xue Yuming said, “to move towards less-affluent cities, the product will be greatly style breakthrough” . High housing prices in Beijing and other major cities, and more than half of home buyers, investment, consumption, poor decoration, while the second and third line cities, housing prices moderate, home buyers are mostly for your own use, household consumption should be developed. Coupled with the end of 2009 the central economic work conference, actively and steadily promote urbanization to relax the medium and small cities and urban residents, residence restrictions, medium and small cities will get a new round of development, promoting housing consumption, thereby stimulating domestic consumption, in 2010, second and third line cities are destined to Household crowding together to become a hot spot for the brand. Interior Stainless Steel Door

◆ Conjecture 6: Guangdong furniture revival in Beijing

Guangdong furniture, with the earliest, the largest production and sales base, the total sales volume accounted for more than 70% of the national market, but in Beijing, Guangdong furniture did not commensurate with the status of the national market. With the recent strong rise of the Beijing School of furniture, Guangdong furniture has been hidden to the “corner” where. However, such a situation where in 2010 will change, Lung House – a gathering of more than 50 brands of exclusive furniture, Guangdong Museum will be opening in March, and plans to open in three years out of five venues, their area of operations more than 100,000 square meters, sales account for the furniture market in Beijing, Guangdong more than 40% of furniture sales. Guangdong is expected to revive the glory of furniture in Beijing.

◆ guess 7: President weakening effect of a book-signing Sales

A “TATA doors of a spike of money” message at the end of 2009 home sites and forums in the major high-frequency appearance, attracting tens of thousands flocked User TATA doors site involvement activities. “Spike” flying side by side at the entrance, “president of creating in effect a book-signing” event description, click the entry will find that lasted for nearly two years, creating a peak for the TATA doors president of sales record book-signing event will be held January 10 ” creating in effect a book-signing “event after the thing of the past. This can not help people to see, once popular in major household brands, many of the president and brand Chuang book-signing event in the new year will be down the altars and creative marketing.

◆ Conjecture 8: E-commerce boost home sales

Focus decoration University, China Network will be held in public and other once every few weeks, Group buy activities for people to see the online network of integrated line Xia Xiang Group buy unusual appeal, sweeping away the home e-commerce site easy to collapse at home station to home e-commerce industry, cast shadows. Many businesses have tried in their own businesses to achieve e-commerce web site functionality, combined with professional website to promote the industry, such as the Qu Mei Furniture sales functions. The new year, more companies will seek e-commerce business opportunities.

◆ guess 9: COFCO Plaza, who had lost the high-end furniture edge

COFCO Plaza, one at home and abroad have been brought together high-end furniture consumption, furniture, Famous places, with the capital for several years to expand domestic consumption, a gradual transfer of business district fell into decline, and many are stationed for many years to get around the high-end brands have new homes, relocation to a surprise House, 红星美凯龙Wood Entrance Door, or in the migration to high-end shopping district near the opening of independent points, COFCO Plaza, losing the furniture consumer customer base. By the end of 2009, the capital’s largest and grade of the House International Furniture Museum actually grand opening, the international luxury brands and high-end furniture brands have settled in, attracted a large number of clientele. COFCO Plaza, the new year we will miss the reputation of the high-end furniture distribution center is not groundless.

◆ Conjecture 10: accessories to become the focus of corporate Chuang Glass Entrance Door

Ceramics, sanitary ware industry in the 2009 crises, many companies are already selling below cost in order to maintain plant operation, several hundred dollars coming out high-end home store’s bathroom, enough to survive tough business one say that Tao Wei. Dao Shi associated accessories, the brand is not strong that there is much room for development, integrate together to sell to the kitchen, bathroom, “package” sales, very lucrative. Wrigley experience, such as museum, in addition to toilets, bathtubs, shower, etc. “The youngest pieces”, there are bathroom cabinets, towel bar, decorative mirrors, shower, and even a small paper care are readily available.Front Entrance Door The new year, parts will become the focus of corporate Chuang.

Door prices suffer in 1:3 by the brand champion okay

Door prices suffer in 1:3 by the brand champion okay

China Door Manufacturer The moist wood and deep cultural heritage, so that doors on the market in the current renovation has become widely accepted, so that the industry has reached a state of rapid. According to the China Timber Circulation Association for the statistics, in the past three years, from 2006, 320 billion yuan in 2007 of 400 billion yuan, then in 2008 to 500 billion gross domestic doors of the industry annual growth rate of 25%. The end of 2008, the State Council executive meeting decided that in order to support labor-intensive small and medium enterprises in support of industrial optimization and upgrading, since December 1, 2008 from wooden products, rebate rate from 5% to 9%, the policy implementation, undoubtedly would like to share sub-door industry, a newcomer to hit a stimulant.

So far, China’s enterprises engaged in production of wooden doors as many as 3,000 or more, most of them in order to produce a few thousand to tens of thousands of sets of large-scale door-sized wooden door. Downturn in the financial turmoil fortune, the doors of the industry is fine with the relevant policies, lured by both sides are expected to engage in wooden industry enterprises will continue to increase. Exterior Stainless Steel Security Door

In this “economic winter” and is different from the ordinary small and medium enterprises survive wooden doors, wooden doors and medium-sized enterprises should still continue to wooden doors of the brand strategy. According to China Wood International Network statistics, although the doors of China’s export volume is much greater than imports, but imports more than exports of 3628.21 U.S. dollars per ton, 1 ton wooden doors imported from abroad is equivalent to 3-ton wooden doors in our export price. In contrast, China’s exports of wooden products in the international market, lack of basic competitiveness.

In the door industry, the general lack of brand awareness, so we ate set the “1:3″ the loss. Now look at all kinds of print and three-dimensional media, massive publicity in all walks of life, are doing their best, but the doors of the advertisements were very few, so in order to seize opportunities in the financial crisis needed to establish the industry champion brand strategy.

The doors of the domestic market has become a big industry, the Beijing-Tianjin region, the Pan-Pearl River Delta region, Yangtze River Delta region, the three northeastern provinces as well as the five core areas northwest and southwest regions relive all tyrants is no doubt one of the patterns revealed, the market integration of much-needed brand The establishment of culture and brand strategy.

Financial crisis within the line shuffling is a foregone conclusion, the major companies are poised ready to take that advantage. But the building materials industry, characteristics of the product determines its brand building is different from fast moving consumer goods model of brand building and marketing model. Wooden enterprises in brand building process, we need to fully understand the special nature of brand building doors, building materials from the related products have gone through the road of the brand to learn useful experience, to avoid unnecessary mistakes.

Brand Road is a long way, not overnight, nor will be able to see the effect of not 1:00. In deciding when to do the brand, they should be setting up the brand’s core values and with other differences between the manufacturers. At the same time, regardless of whether the brand, quality is guaranteed, making the brand even more necessary to quality as a strong backing for product promotion. Solid Wood Door

Building materials industry characteristics of the product determines its brand building is different from fast moving consumer goods model of brand building and marketing model. Wooden flooring industry, brand development Security Metal Door brand development than the doors ahead of the industry for many years, large wooden doors brand development state of the industry in 2034 before the flooring industry, the development state of the brand.

Show, the door to develop new strategies for enterprises

Show, the door to develop new strategies for enterprises

In recent years, the economic development of China’s exhibition is very active in different countries and regions a comprehensive exhibition, or trade show, reflects the level of development of the national economy, but also marks an industry level of development, exhibition, as an emerging industry, driving the relevant development of the industry, the majority of participating companies, the exhibition is to demonstrate a direct role in products and technologies, expand channels, promote sales, spread the brand to find cooperative partners.China Door Manufacturer

The windows and doors for China companies, the exhibition is the enterprise product, culture, brand image focused on an excellent display and publicity channels. General domestic professional and authoritative trade show, manufacturers gathered in the audience of thousands or millions of the number of the enterprises concerned, is a rare display of brand image, advertising effects, brand effect of high concentration, but also face the dealers, co-operation , the concern is high, is a vivid, intuitive, interactive stream close. It is precisely because “up close”,Door Manufacturer the brand image would be better to upgrade.

Of course, the success of participating companies can help China doors and windows to achieve a smooth integration of the brand and channel investment. As a majority of door and window companies, the successful participation in and organization of exhibition, a “turn around telling” of the investment model, the higher the probability of investment success using the exhibition platform to enhance the brand image, than send people to travel, to conduct “personnel sweep city”, “earnestly “ground” passive investment “in terms of, obviously not the same platform, not the same level, natural results may also be different. Moreover, in the development of channels to a certain stage and size, on a regular basis to participate in exhibitions, but also that the enterprises channel integration, adjustment, conduct a “survival of the fittest.”

According to the door from years and the majority of enterprises, dealers dealing with experience to exhibitors, distributors and partners for the terms, means that you can find the “strength-oriented brand enterprise and the right products”, because exhibitors need to spend a sum not a small fee for small business is concerned, is still a difficult task, distributors, and the audience knew this, seriously organize an exhibition, is also the embodiment of brand awareness and strength.Folding Glass Door

At the same time, businesses can show to understand the business situation and access to information. As a large number of enterprises is concerned, to understand the situation and information on development of the industry in general from the Internet, or is a survey of dealers and market managers often have a “true, not timely, not focus on” phenomenon, without associations and industry events, manufacturers , dealers is the lack of timely industry knowledge and judgments, to attend the show, is a development of the industry to grasp the situation and access to market information,Exterior Stainless Steel Security Door and an important way.

Chinese doors and windows, when to intervene in order to show, and we look forward to together!