In the northern sky in a sudden snow until 2010, has come to the people’s side. Looking back has been in the past year, the household sector is approximately 8,500 billion in annual output value to the people a surprise performance, which makes 2010 the home industry will go from here, what would happen to change, to become the most anticipated problems. Here, we have home business in 2009, according to the performance of tracing guess right at home in 2010, the events industry will be some conjecture. China Door Manufacturer

◆ guess one: brand stores to open new store in Beijing

In 2009, but had property-type shops have created a hubbubDoor Manufacturer of bixi home in people’s surprise in the ranks to become Bianshen Lize shop, makes surprisingly House in the direction of Beijing’s Old and 4 to complete the layout. How to cut more market share in Beijing, in the new round of competition in the occupied position, affects every household practitioners nerves. After all, the limited area of Beijing city, and the new and old homes are filled with stores already showed a tendency at this time if the expansion of territory by opening new stores, no doubt a bit more difficult. However, Lin Wang Peng CEO said, “I do not open another new store will be open, so why will not I have a place with the open.” Such a view, not be ruled out in Beijing, has five stores actually home to continue to open next year the possibility of new store brand stores expanded stores are not groundless.

◆ Conjecture 2: Local home improvement company, Feng Qiang Decoration Exterior Stainless Steel Security Door

Partially renovated in 2009, flush a piece of heaven. In Beijing, at the present involved in decorating the first of which, by virtue of “second-hand rooms to new houses only 19.8 thousand yuan” became the brightest spot, followed by Matt Asian, Saint points, real equipment decoration gradually intervention, have launched a variety of local decoration packages. To the end of the year, even B & Q is also the name of “partial renovation, single installation,” a slogan among the come. The reason their study is due to second-hand housing turnover increased in 2009, making partial renovation to become an international financial crisis decorated the company’s chances of survival. Now, as new home prices continue to rise no fall in second-hand housing turnover continues to rise, people seem to have already seen, if not to seize the business opportunities in second-hand housing renovation, many home improvement companies will not survive.

◆ Conjecture 3: The Home Depot to withdraw the capital Stainless Steel Security Door

Although the system model of the residential market stall in 2009, relatively stable, but the days of home building materials supermarket is not very good too, with B & Q par, “Home Depot” is a classic. First, Qingdao, shop, shop in Shenyang, the performance does not meet the expected closing one after another, the latter is the industry has been denied Beijing two stores would be shut down message. In Beijing, Home Depot has tried through “green products” asking people to go there shopping, but weekends are still sparse passenger flow situation, in 2010 Home Depot to withdraw the capital may not be impossible.

◆ Conjecture 4: executives quit intensified Glass Door

Two years ago, the National Shan from the “vice president of B & Q China,” positions on the left, toward the embrace of rival Home Depot, as its chairman of China; Two years later, when the Jimei Liu Yang, deputy general manager suddenly appeared outside home Cheng office, Orient Home joined the surprise of more than a dozen executives of the family, the industry is very indifferent, as executive job-hopping has become a universal phenomenon. In fact, the executives behind the high mobility of both individual rational choice, but also reflects the desire for home business professionals. And this desire in 2010, with the increasing scale of domestic companies on the rise.

◆ Conjecture 5: Brand Fengqiang second and third line market

2010 will be the home business smiling year. A not yet fully developed in the New World – second and third line market is gradually being under their big mouth bite. “Medium and small cities south of the Yangtze River at least to open up more than 150 stores,” which is a unified entrance doors, planning; resistant furniture, Tyrrell, General Manager Xue Yuming said, “to move towards less-affluent cities, the product will be greatly style breakthrough” . High housing prices in Beijing and other major cities, and more than half of home buyers, investment, consumption, poor decoration, while the second and third line cities, housing prices moderate, home buyers are mostly for your own use, household consumption should be developed. Coupled with the end of 2009 the central economic work conference, actively and steadily promote urbanization to relax the medium and small cities and urban residents, residence restrictions, medium and small cities will get a new round of development, promoting housing consumption, thereby stimulating domestic consumption, in 2010, second and third line cities are destined to Household crowding together to become a hot spot for the brand. Interior Stainless Steel Door

◆ Conjecture 6: Guangdong furniture revival in Beijing

Guangdong furniture, with the earliest, the largest production and sales base, the total sales volume accounted for more than 70% of the national market, but in Beijing, Guangdong furniture did not commensurate with the status of the national market. With the recent strong rise of the Beijing School of furniture, Guangdong furniture has been hidden to the “corner” where. However, such a situation where in 2010 will change, Lung House – a gathering of more than 50 brands of exclusive furniture, Guangdong Museum will be opening in March, and plans to open in three years out of five venues, their area of operations more than 100,000 square meters, sales account for the furniture market in Beijing, Guangdong more than 40% of furniture sales. Guangdong is expected to revive the glory of furniture in Beijing.

◆ guess 7: President weakening effect of a book-signing Sales

A “TATA doors of a spike of money” message at the end of 2009 home sites and forums in the major high-frequency appearance, attracting tens of thousands flocked User TATA doors site involvement activities. “Spike” flying side by side at the entrance, “president of creating in effect a book-signing” event description, click the entry will find that lasted for nearly two years, creating a peak for the TATA doors president of sales record book-signing event will be held January 10 ” creating in effect a book-signing “event after the thing of the past. This can not help people to see, once popular in major household brands, many of the president and brand Chuang book-signing event in the new year will be down the altars and creative marketing.

◆ Conjecture 8: E-commerce boost home sales

Focus decoration University, China Network will be held in public and other once every few weeks, Group buy activities for people to see the online network of integrated line Xia Xiang Group buy unusual appeal, sweeping away the home e-commerce site easy to collapse at home station to home e-commerce industry, cast shadows. Many businesses have tried in their own businesses to achieve e-commerce web site functionality, combined with professional website to promote the industry, such as the Qu Mei Furniture sales functions. The new year, more companies will seek e-commerce business opportunities.

◆ guess 9: COFCO Plaza, who had lost the high-end furniture edge

COFCO Plaza, one at home and abroad have been brought together high-end furniture consumption, furniture, Famous places, with the capital for several years to expand domestic consumption, a gradual transfer of business district fell into decline, and many are stationed for many years to get around the high-end brands have new homes, relocation to a surprise House, 红星美凯龙Wood Entrance Door, or in the migration to high-end shopping district near the opening of independent points, COFCO Plaza, losing the furniture consumer customer base. By the end of 2009, the capital’s largest and grade of the House International Furniture Museum actually grand opening, the international luxury brands and high-end furniture brands have settled in, attracted a large number of clientele. COFCO Plaza, the new year we will miss the reputation of the high-end furniture distribution center is not groundless.

◆ Conjecture 10: accessories to become the focus of corporate Chuang Glass Entrance Door

Ceramics, sanitary ware industry in the 2009 crises, many companies are already selling below cost in order to maintain plant operation, several hundred dollars coming out high-end home store’s bathroom, enough to survive tough business one say that Tao Wei. Dao Shi associated accessories, the brand is not strong that there is much room for development, integrate together to sell to the kitchen, bathroom, “package” sales, very lucrative. Wrigley experience, such as museum, in addition to toilets, bathtubs, shower, etc. “The youngest pieces”, there are bathroom cabinets, towel bar, decorative mirrors, shower, and even a small paper care are readily available.Front Entrance Door The new year, parts will become the focus of corporate Chuang.

China Door Manufacturer The moist wood and deep cultural heritage, so that doors on the market in the current renovation has become widely accepted, so that the industry has reached a state of rapid. According to the China Timber Circulation Association for the statistics, in the past three years, from 2006, 320 billion yuan in 2007 of 400 billion yuan, then in 2008 to 500 billion gross domestic doors of the industry annual growth rate of 25%. The end of 2008, the State Council executive meeting decided that in order to support labor-intensive small and medium enterprises in support of industrial optimization and upgrading, since December 1, 2008 from wooden products, rebate rate from 5% to 9%, the policy implementation, undoubtedly would like to share sub-door industry, a newcomer to hit a stimulant.

So far, China’s enterprises engaged in production of wooden doors as many as 3,000 or more, most of them in order to produce a few thousand to tens of thousands of sets of large-scale door-sized wooden door. Downturn in the financial turmoil fortune, the doors of the industry is fine with the relevant policies, lured by both sides are expected to engage in wooden industry enterprises will continue to increase. Exterior Stainless Steel Security Door

In this “economic winter” and is different from the ordinary small and medium enterprises survive wooden doors, wooden doors and medium-sized enterprises should still continue to wooden doors of the brand strategy. According to China Wood International Network statistics, although the doors of China’s export volume is much greater than imports, but imports more than exports of 3628.21 U.S. dollars per ton, 1 ton wooden doors imported from abroad is equivalent to 3-ton wooden doors in our export price. In contrast, China’s exports of wooden products in the international market, lack of basic competitiveness.

In the door industry, the general lack of brand awareness, so we ate set the “1:3″ the loss. Now look at all kinds of print and three-dimensional media, massive publicity in all walks of life, are doing their best, but the doors of the advertisements were very few, so in order to seize opportunities in the financial crisis needed to establish the industry champion brand strategy.

The doors of the domestic market has become a big industry, the Beijing-Tianjin region, the Pan-Pearl River Delta region, Yangtze River Delta region, the three northeastern provinces as well as the five core areas northwest and southwest regions relive all tyrants is no doubt one of the patterns revealed, the market integration of much-needed brand The establishment of culture and brand strategy.

Financial crisis within the line shuffling is a foregone conclusion, the major companies are poised ready to take that advantage. But the building materials industry, characteristics of the product determines its brand building is different from fast moving consumer goods model of brand building and marketing model. Wooden enterprises in brand building process, we need to fully understand the special nature of brand building doors, building materials from the related products have gone through the road of the brand to learn useful experience, to avoid unnecessary mistakes.

Brand Road is a long way, not overnight, nor will be able to see the effect of not 1:00. In deciding when to do the brand, they should be setting up the brand’s core values and with other differences between the manufacturers. At the same time, regardless of whether the brand, quality is guaranteed, making the brand even more necessary to quality as a strong backing for product promotion. Solid Wood Door

Building materials industry characteristics of the product determines its brand building is different from fast moving consumer goods model of brand building and marketing model. Wooden flooring industry, brand development Security Metal Door brand development than the doors ahead of the industry for many years, large wooden doors brand development state of the industry in 2034 before the flooring industry, the development state of the brand.

In recent years, the economic development of China’s exhibition is very active in different countries and regions a comprehensive exhibition, or trade show, reflects the level of development of the national economy, but also marks an industry level of development, exhibition, as an emerging industry, driving the relevant development of the industry, the majority of participating companies, the exhibition is to demonstrate a direct role in products and technologies, expand channels, promote sales, spread the brand to find cooperative partners.China Door Manufacturer

The windows and doors for China companies, the exhibition is the enterprise product, culture, brand image focused on an excellent display and publicity channels. General domestic professional and authoritative trade show, manufacturers gathered in the audience of thousands or millions of the number of the enterprises concerned, is a rare display of brand image, advertising effects, brand effect of high concentration, but also face the dealers, co-operation , the concern is high, is a vivid, intuitive, interactive stream close. It is precisely because “up close”,Door Manufacturer the brand image would be better to upgrade.

Of course, the success of participating companies can help China doors and windows to achieve a smooth integration of the brand and channel investment. As a majority of door and window companies, the successful participation in and organization of exhibition, a “turn around telling” of the investment model, the higher the probability of investment success using the exhibition platform to enhance the brand image, than send people to travel, to conduct “personnel sweep city”, “earnestly “ground” passive investment “in terms of, obviously not the same platform, not the same level, natural results may also be different. Moreover, in the development of channels to a certain stage and size, on a regular basis to participate in exhibitions, but also that the enterprises channel integration, adjustment, conduct a “survival of the fittest.”

According to the door from years and the majority of enterprises, dealers dealing with experience to exhibitors, distributors and partners for the terms, means that you can find the “strength-oriented brand enterprise and the right products”, because exhibitors need to spend a sum not a small fee for small business is concerned, is still a difficult task, distributors, and the audience knew this, seriously organize an exhibition, is also the embodiment of brand awareness and strength.Folding Glass Door

At the same time, businesses can show to understand the business situation and access to information. As a large number of enterprises is concerned, to understand the situation and information on development of the industry in general from the Internet, or is a survey of dealers and market managers often have a “true, not timely, not focus on” phenomenon, without associations and industry events, manufacturers , dealers is the lack of timely industry knowledge and judgments, to attend the show, is a development of the industry to grasp the situation and access to market information,Exterior Stainless Steel Security Door and an important way.

Chinese doors and windows, when to intervene in order to show, and we look forward to together!

Recently, Qingdao Branch Plastic Machinery Co., Ltd. successfully developed a specialized and plastic doors and windows profile production line supporting the use of PMMA / ASA color plastic doors and windows profile co-extrusion machines and PVC co-extruded tape machine, into the market, subject to the user generally welcomed. Steel Wood Interior Door

As long as we will find the slightest attention to the past, mostly in the housing construction is usually used in a single white PVC doors and windows, almost no other choice is, indeed, a bit monotonous. Has always been committed to new product R & D Plastic Machinery Co., Ltd. Qingdao Branch, in the market research found that opportunities for the rapid development of scientific and technological personnel has been developed exclusively with the   Exterior Stainless Steel Security Door steel door and window profile production line supporting the use of color profile co-extruded plastic doors and windows machine and PVC co-extruded tape machine, so that the color of plastic-steel windows and doors are no longer single. This co-extrusion machines and tape painted sculpture coextrusion machine using PMMA / ASA / PVC special screw, with a good plasticizing, low energy consumption profile smooth bright surface, good stability, etc., has now been nearly a hundred home country profile manufacturers importing. Its production out of PMMA / ASA color plastic door and window profile to anti-aging, anti-ultraviolet, colorful, non-fading, aesthetics and so on.Door Manufacturer

According to the survey, many people buy a house is not concerned about the residential construction windows and doors, glass, only from the appearance feeling “pretty” on the list. Insiders pointed out that doors and windows and glass building is not only the eyes, or the key to the structure where the building energy conservation. Non-Standard Steel Door

Form bigger and more energy-efficient

Form cooling large area glass, rather than the window frame, glass, accounting for different types of window area of 70% to 90%. Architecture commonly used in window-type, usually sliding sash, casement window and fixed window.

Sliding sash structure determines that it is not an ideal energy-saving windows; from a Exterior Stainless Steel Security Door structural perspective, than the sliding sash casement window has an obvious advantage.

Fixed window frames embedded in the wall, the glass in the window frame directly to security, and with the sealant into contact with the four sides of glass and window frames sealed. Under normal circumstances, there is a good watertight and air tightness, air convection is difficult to form through the sealant, so very little convection heat loss.

High-tech energy-saving glass to bring the revolution

In addition to windows, as well as the glass choices. The light transmission coefficient of glass, solar direct transmittance, relative heat gain and heat transfer coefficient and other indicators, the construction of indoor thermal environment and the heating and air conditioning energy consumption of a great impact, therefore, when carrying out the decoration of choice should be aware of a number of energy-saving glass material, performance, usefulness, and so on. Steel Double Door

Currently used in several energy-saving glass materials are mainly coated glass, insulating glass and heat-reflective material with a thin film of glass. General building doors and windows accounts for more than 40% of building energy consumption, such as the coated glass are mainly solar heat-reflective glass, Low-E glass and multi-coated glass.

Looking back on our home decoration development of the industry, including real estate development of the industry, it is precisely in the 1998 financial crisis, we are expanding domestic demand, of course, the background of reform of the system, making such a number of trade and industry has entered a large-scale development process. Therefore, in this financial crisis and the economic adjustment process, for such a fully competitive industry, we should say that more is a development opportunity, but also for enterprises with good terms, competitive business It is a good opportunity for development. But they can not adapt to changing market conditions such a business, still follow the traditional model of development in the past, there may have been eliminated. So, if there is a more popular, “You see his legs out water”, after adjustment, in order to see who is good business. In such an innovative development process, I felt the need to regulate the industry. China Door Manufacturer

“Adherence to and market segments in order to Brand Innovation ’siege’”

First, the need to firmly believe that the prospects for home decoration industry is very large, because China’s consumption level and consumption from the upgrading of the structure in terms of such a process, especially in the development of urbanization. As we all know, now China’s urbanization level of 49%, meaning that 1.3 billion people, there is nearly 50% of people living in urban areas. In accordance with the law of the future development of the world into this stage, will enter a stage of rapid development of urbanization, that is, there will be a lot more of people to enter the city, this consumption, in particular, the demand for housing, will become a strong The growth momentum, which is China’s real estate market in recent years the rapid development of one of the most basic motivation. So the acceleration of urbanization process and the consumption level will increase the consumption structure to enhance the driving force behind this, will support the rapid development of the real estate market, but also drive home decoration industry, rapid development.

That is to say, the market is still very large room for development, that is, prospects are very optimistic about an industry. With this increase in consumption level and consumption structure upgraded, in fact the people for the home decoration industry requirements, is also improving. Especially at this time change the mode of the entire development process, consumer spending is also a change in philosophy, in addition to such environmental protection, environmental requirements, in the decorated style, the upper range of the requirements of the brand, the Their consumer attitudes are changing. My personal feeling on their own terms, ten years ago, renovated house, on the home product requirements, and today home a completely different product requirements. Therefore, the concept of such consumption changes, changes in consumer demand, the industry must seriously study and systems developed by one such area. Have to meet the demands of the consumers at the same time with our innovative products to help consumers to realize his this consumer demand, which is our development of the industry, it is necessary to conduct serious and in-depth market research,Exterior Steel Door to accurately grasp the current of this trends in consumer demand. Moreover, from the present situation, such a multi-level, diversified needs, not a business can be covered, he needs more companies to carry out the positioning of market segments to meet different types, different levels of consumption of such a kind of consumer demand. Non-Standard Steel Door

Another one is the brand of innovation, China has entered a fully competitive era, many enterprises in the competitive process, the need to do to attract the attention of consumers to win consumer trust? The key factor is the brand, and now China home decoration industry, the brand is a lack of resources. In the absence of brands, consumers do not agree with, making our business enterprises in the process, faced with considerable limitations. And because there is no brand, he also is difficult to resource in the industry consolidation, rapidly bigger and stronger, which is constraining the development of a fully competitive we are very obvious problem. Especially for small and medium enterprises are concerned, because we all know, like a home, clothes and some industries, there are a large number of small and medium enterprises, while SMEs are often more willing to adopt low-cost, low-end competition, but if you want to do larger and stronger do better, there is no brand can be a very significant shortcoming.

Another one is the brand of innovation, China has entered a fully competitive era, many enterprises in a competitive process, what is required to attract the attention of consumers to win consumer trust? The key factor is the brand.Exterior Stainless Steel Security Door

Cabinets of Europe were originally made, decoration of the Sichuan-ho, do hardware tools, Stanley, Jie Kang, and other enterprises are increasingly involved in the rapid momentum of the wooden doors. While cross-border business conduct door mushroomed, and fast. Wooden doors of the regional brand is to the national market of radiation. Wooden door more and more competition, crazy, crazy doors favored Why?

Domestic demand expansion, a sharp increase in demand for wooden doors

Government boost domestic demand, which will undoubtedly increase the doors of the industry the opportunity to pick up the real estate industry, the construction of a large building facilities, no doubt gave wooden trade to increase the profitability of space. Some enterprises began to switch to do wooden doors, wooden doors in China’s development not yet mature, and the lack of a number of leading businesses, some well-known companies want to increase the market demand in the wooden case, seize the opportunity to integrate resources, expand the field of building materials sales, not only be able to grab the market opportunities and achieve diversification, but also enhanced the ability to withstand market risk, while expanding the size of the market. Exterior Stainless Steel Security Door

The whole household into Army

“We look cabinet, also made wooden doors, wardrobe, but more of a market or model installed in the working room. Strictly speaking, only to provide customers with a series of products and did not specifically release the door or the wardrobe of the brand.” Current market, we often see the same brand beneath cabinets, furniture, doors, flooring and other products, which in the industry known as “the whole household.” Interior Glass Door

According to statistics, China has become the anti-theft door production and consumption power. In particular, as driven by the real estate market and urban residents continue to enhance the protection awareness has been the first time pulling the door industry in the first round of our market, but the continuous improvement of people’s living standard, the art of door requirements are being further enhanced, stainless steel door produced on a timely manner to meet the continuing needs of this market. Door industry markets at the national output will grow beyond 300 billion market, of which stainless steel security doors accounted for Jin Sancheng proportion of the future will continue to increase. Exterior Steel Door Stainless steel security door has become the new darling of the market, which is entirely unique characteristics of its decision.

As China’s economic development, whether interior or home decoration projects are in pursuit of high-quality, high-grade building materials, and has distinct characteristics. Stainless steel security door is adapted to the strong demand in this market, in the field of high-grade decorative gradually replace the universal anti-theft doors, wooden doors, solid wood doors. At present stainless steel security doors in Shanghai, Guangzhou, Exterior Stainless Steel Security Door Zhejiang and other places in the field of high-grade decorative penetration rate has exceeded 30 percent, in part villa district more than 50%, or even the whole district into the door all stainless steel security doors.

On the current market conditions indicate that as more consumers home security and decoration of elegant duality of increasingly high demand, many real estate developers have chosen the stainless steel security doors, not only saves homebuyers remove the old door unnecessary waste, but also residential projects while increasing the grade, the average spread over the cost per square meter is also less than two dollars. Developers, the increase in the proportion of this need very clearly demonstrated.

Relative to the ordinary mixed iron or steel security doors, stainless steel door and lasting addition to color, bright, and never beyond the characteristics of rust, more importantly, is the product of the unique nature of the decision. Beautiful appearance, novel, elegant, figure and form more than an ordinary door, combining forms, and durable, not only meets the needs of the people’s security firm, beautiful and personalized features popular among consumers. Stainless steel security door in this industry is gradually shifting from technology-intensive to knowledge, technology, art-based direction.

Decorative view of the current fierce market competition, home-improvement companies are also continually strive to attract customers, because stainless steel security doors unique personalized features, and more decoration company had to the requirements of the customer to customize stainless steel door. This trend is particularly prominent in this year’s home-improvement market, Stainless Steel Products Co., Ltd. Fuzhou 3 supplied decorative arts market, the ratio has exceeded the proportion of 30% is expected in the future will be increased.

Stainless steel security door special texture to the door showing a variety of remarkable and gesture, lattice door and inner door of the double barrier, home safer, decorative and beautiful, was home-improvement housing market prospects and great potential. Rationalizing enterprise resources to develop a more stylish and practical products that will be further to seize the market

In 2009 the end of today, wanted to come to door and window industry is worth recalling that there are many. Doors and windows in the development of enterprises in 2009, it has been two topics, “The economic crisis brought about the doors and windows shuffling” and “windows and doors market, huge demand,” continually hitting the market.

However, how to deal with these two trends and challenges, in fact, after all, is to fall onto the upgrading of the brand, to fall to increase our competitiveness problems at home. Many businesses, market researchers have carefully studied the competition point of doors and windows, doors and windows are designed to allow better development.

Product Competition

Say very much indeed if, in the windows and doors industry, whenever there is one or two years experience in the mature brands, among them a very serious homogenization of the product than the product, in the general consumer seems, is really not much different. Then the ratio of environmental protection? Than the price? Or than the color?

Competition

Occupy a good market windows and doors must be an important factor in marketing the brand, a successful and comprehensive brand, both in the saturated market, a place, while the market potential for even more opportunities and the right place to occupy. Stainless Steel Security Door

Service competition

Finally to the main event, yes, doors and windows industry has, whether the brand is mature or immature, in terms of quality, the service is the most important competitive projects in close association with the brand value. Exterior Stainless Steel Security Door

I visited the market, understand the psychology of some consumers, found that aluminum windows and doors of the purchase, the difference was not significant due to quality, consumers are concerned about service than price only. For today’s consumers to spend money to buy not only products, as well as branded products for this service. Only perfect service system, in order to brand integrity and reputation to increase credibility. China Door Manufacturer

It can be said that aluminum doors and windows of the competition in 2009 interpreted most vividly, in the near in 2010, how to build on this competitive edge, and to do better.

Low barriers to entry: Industry caught in a “vicious circle”

At the same time, the market into a “vicious circle.” The author is located in Tianjin on the market, for example, has been the low barriers to entry door industry, a number of economic strength is not strong, and management models and backward, the craft low quality standards of companies flocking into the sky, the impact on the market with low prices and rapid growth , the formation of overwhelming market trend in the industry. Forced by competitive pressures to survive, some second-tier brands have abandoned the basic principles of positioning, accompanied by the potential to eat dirt and began to lower standards, reduced costs and accelerate the industry’s crisis of survival. Behind the price cuts is the lower quality, lower quality, it will hurt the market, destroy the brand, and second, the tender, compete to lower prices, resulting in 损人不利己 profits, bid price is below its cost, can only reduce the quality. Parties should also be made the subject of Engineering won the bid to change the established practice of using low-cost, low price of more harm than good. Vicious competition will fish in inferior products, shoddy, brand-name products under pressure. Form a vicious cycle of helplessness.

And creating a vicious circle of the most fundamental reason is because the company positioned itself as the majority of the blind, the anti-risk ability is poor, the face of adversity lost its way. A wrong decision will lead to business loss of hematopoietic function, reduced ability to resist risks, liquidity dried up, close down, so that dealers suffered losses adverse consequences. Steel Double Door

At the same time, awareness of quality management is relatively weak. A lot of new doors factory without a quality management system and standards, even the most basic of professional quality inspection posts are not set up, let alone quality management, all the quality standards to depend solely on the assessment of experienced workers, the product has become a product of the manufacturer test those. In order to avoid responsibility for quality, so that quality control would become a mere formality, leading to the products in question circulating in the market, which will ultimately only allow dealers, consumers, the market suffered, the manufacturers will eventually suffer, in the complaints, claims, rework, material waste, loss to declare bankruptcy and disappear. Interior Stainless Steel Door

Enterprise easily be split: the physical increase in end-competitive

In pursuit of more profit, the majority of small-scale enterprises to establish doors early due to financial strength is weak, with a lack of relevant personnel, and technical and supporting system is not perfect, joint stock co-operation is very common phenomenon. With the development of enterprises have accumulated,Non-Standard Steel Door when the company developed to a certain size, after a certain economic base, in the interests of drivers, enterprises easily split, some partners are not status quo will be re-mix from the original business. While the original enterprises through recruitment and internal training of new professional staff, but the cloning of new enterprises will be out of the early erosion of the original low-cost companies, the market increase in the number of operational entities, the overall production capacity also will be increased, the terminal has also led to an increase in the competition becomes increasingly fierce.

Should not be blind expansion: To discern product specificity of Stainless Steel Security Door

Wooden blind business expansion, rapid development, production and marketing will lead directly to conflict, planning poor, the result so that distributors and manufacturers are physically and mentally exhausted. Interest-oriented behavior and blindly follow the trend of the expansion has brought a lot of hidden defects, the result is the production plant and employee relationship between supply and demand imbalance, resulting in quite a short period of labor relations strained to make the relevant technical personnel, sales, management, workers, a huge gap, from an imbalance between supply and demand, the boss was forced to let the workers carried away, let alone institutionalize the management and standardization of operations.

And because the special nature of the products wooden doors, in the absence of Having understood the inherent premise of the law of market growth, many small-scale enterprises in the development of both doors have fallen. As the doors of the industry is different from other industries, the current competition, due to differences in product specifications, compared to other industries such as building materials, flooring, tiles, sanitary ware is not yet reached the point of intense, especially now that the domestic sales are strict orders wooden doors Selling to sales production quotas, the customer’s order product sizes are not standard size, so manufacturers can not be standard size standardized production, thus, in theory, the formation of a so-called “zero inventory.” For the strength of the smaller manufacturers, they will worry about not order sales, are also worried that too much order, orders can not be too small to meet the company’s normal operations, they could not eat too much order, resulting in production of traffic jams, so the current number of advantages with the production scale of The businesses will be greater room for development. Exterior Stainless Steel Security Door

Openings size standardization: it will become increasingly keen competition in

If the size of the real estate standardized indoor openings to reach the size of the standard steel Ru Humen, interior doors will become increasingly keen competition, interior door size, once standardized, production and industrialization, the size of openings in strict accordance with the provisions of high-2050mm, width 880mm , 220mm thick and do, then the bottleneck is basically the production of interior doors was broken, and can be standardized, mass production, the formation of stocking inventory, market competition has increased financial pressure for more factors, the scale of enterprises have opportunities to acquire restructuring, cooperation, and gradually bring market network mergers, and gradually bigger, the country’s doors at least 50% of enterprises will face being merged, eliminated fate. So doors industry in the next 3-5 years the prospects are very good, the current upward trend in industry as a whole in the face of current market pressures, doors industry is Gairuhezou out of its predicament, it is most needed of all wooden enterprise solutions