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Windows and doors industry, have new ideas for industry consolidation salvation is the key

Windows and doors industry, have new ideas for industry consolidation salvation is the key

Looking back on our home decoration development of the industry, including real estate development of the industry, it is precisely in the 1998 financial crisis, we are expanding domestic demand, of course, the background of reform of the system, making such a number of trade and industry has entered a large-scale development process. Therefore, in this financial crisis and the economic adjustment process, for such a fully competitive industry, we should say that more is a development opportunity, but also for enterprises with good terms, competitive business It is a good opportunity for development. But they can not adapt to changing market conditions such a business, still follow the traditional model of development in the past, there may have been eliminated. So, if there is a more popular, “You see his legs out water”, after adjustment, in order to see who is good business. In such an innovative development process, I felt the need to regulate the industry. China Door Manufacturer

“Adherence to and market segments in order to Brand Innovation ’siege’”

First, the need to firmly believe that the prospects for home decoration industry is very large, because China’s consumption level and consumption from the upgrading of the structure in terms of such a process, especially in the development of urbanization. As we all know, now China’s urbanization level of 49%, meaning that 1.3 billion people, there is nearly 50% of people living in urban areas. In accordance with the law of the future development of the world into this stage, will enter a stage of rapid development of urbanization, that is, there will be a lot more of people to enter the city, this consumption, in particular, the demand for housing, will become a strong The growth momentum, which is China’s real estate market in recent years the rapid development of one of the most basic motivation. So the acceleration of urbanization process and the consumption level will increase the consumption structure to enhance the driving force behind this, will support the rapid development of the real estate market, but also drive home decoration industry, rapid development.

That is to say, the market is still very large room for development, that is, prospects are very optimistic about an industry. With this increase in consumption level and consumption structure upgraded, in fact the people for the home decoration industry requirements, is also improving. Especially at this time change the mode of the entire development process, consumer spending is also a change in philosophy, in addition to such environmental protection, environmental requirements, in the decorated style, the upper range of the requirements of the brand, the Their consumer attitudes are changing. My personal feeling on their own terms, ten years ago, renovated house, on the home product requirements, and today home a completely different product requirements. Therefore, the concept of such consumption changes, changes in consumer demand, the industry must seriously study and systems developed by one such area. Have to meet the demands of the consumers at the same time with our innovative products to help consumers to realize his this consumer demand, which is our development of the industry, it is necessary to conduct serious and in-depth market research,Exterior Steel Door to accurately grasp the current of this trends in consumer demand. Moreover, from the present situation, such a multi-level, diversified needs, not a business can be covered, he needs more companies to carry out the positioning of market segments to meet different types, different levels of consumption of such a kind of consumer demand. Non-Standard Steel Door

Another one is the brand of innovation, China has entered a fully competitive era, many enterprises in the competitive process, the need to do to attract the attention of consumers to win consumer trust? The key factor is the brand, and now China home decoration industry, the brand is a lack of resources. In the absence of brands, consumers do not agree with, making our business enterprises in the process, faced with considerable limitations. And because there is no brand, he also is difficult to resource in the industry consolidation, rapidly bigger and stronger, which is constraining the development of a fully competitive we are very obvious problem. Especially for small and medium enterprises are concerned, because we all know, like a home, clothes and some industries, there are a large number of small and medium enterprises, while SMEs are often more willing to adopt low-cost, low-end competition, but if you want to do larger and stronger do better, there is no brand can be a very significant shortcoming.

Another one is the brand of innovation, China has entered a fully competitive era, many enterprises in a competitive process, what is required to attract the attention of consumers to win consumer trust? The key factor is the brand.Exterior Stainless Steel Security Door

The high-end brand aluminum curtain wall windows and doors Spring Flowers Jing-Yan

The high-end brand aluminum curtain wall windows and doors Spring Flowers Jing-Yan

December 29, 2009 / Xinhua-Ming Tong Newswire / – Since 2008 the global financial industry when faced biting cold, our economy is facing very serious and complicated situation, China’s building materials industry has also Aisheng 1. In response to the economic crisis brought about a “cold”, adjust the industrial structure optimization and upgrading doors and windows industry to become an important development unavoidable path. In the depressed market to seek new business opportunities, many companies have to open up the vast reserves of domestic space, from export to domestic market transformation of the windows and doors market recovery, growth. China Door Manufacturer

According to organizers, the National Aluminum Fenestration Industry Annual Conference and Expo of new products aluminum curtain wall windows and doors have always been regarded as aluminum curtain wall windows and doors industry “barometer” of 2009, there were from the United States, Germany, Britain, Italy, Switzerland, Denmark, Canada, Belgium, China, Hong Kong and Taiwan and other 10 foreign brands of the 230 exhibiting companies, exhibition area of 22,000 square meters. In recent years, Fair 25% annual growth rate of about rapid development, this development momentum is no doubt lurking in the domestic market, huge demand for doors and windows, far exceeded our expectations, but also indicates that the aluminum door and window curtain wall industry, “cold” is It is another to meet a warm spring.

National Aluminum Fenestration Industry Annual Conference and Expo of new products aluminum curtain wall windows and doors has been successfully held 15 sessions, becoming aluminum door and window curtain wall industry’s future trends weathervane. In 2009, the authority of the organizer (China Construction Metal Structure Association Aluminum Fenestration Committee), and professional organizational units (Bo, Guangzhou City Exhibition Co., Ltd.) strong alliance, designed to build the first one in 2010 New Year procurement platform for the industry to lead the National Aluminum door and window curtain wall industry, the latest project information and seize the future and promote China’s aluminum door and window curtain wall industry, green, energy, materials, environmental protection and renewable development. Along with the “New Energy Industry Promotion Plan” in contrast, the first one in the field of door and window curtain wall construction applications show PV systems have emerged, became the 2010 National Aluminum Fenestration Industry Annual Conference and Expo of new products Aluminum Fenestration new theme. The expo will cover the windows and doors so that the original curtain wall, aluminum, glass processing, construction sealant, hardware component parts and other industries, based on an increase of high-end series of PV and building integrated, building shade, as well as energy-saving products in order to comply with aluminum curtain wall windows and doors industry, industrial upgrading, product updates and the upcoming “blowout” of the solar PV market. Industrial curtain wall, CNAC Sanxin, faith, King Kong, Taibo, famous as, QIN Tai-living state, Yan Hao sun and solar energy and many other brands have to take this platform to showcase their new products and new technologies. Non-Standard Steel Door

Up to now, 2010, aluminum door and window curtain wall industry’s annual National Exterior Steel Door Conference and Expo of new products aluminum curtain wall windows and doors has attracted the participation of more than 300 brands, including bequelo, Australia and the United States, Caine the United States, Baosteel, Chile win, phoenix aluminum, Albert, Canton Aluminum Group, Kin Long, Li Hing, Sijiliya, Noto, Fischer, Samsung, East days, Hopewell large number of high-end brands at home and abroad, showing that the nation’s aluminum industry Fenestration Industry Annual Conference and aluminum curtain wall windows and doors New Product Expo’s support and approval.

2010 National Aluminum Fenestration Industry Annual Conference and Expo of new products aluminum curtain wall windows and doors will be March 10 -12 in Guangzhou Poly World Trade Expo Stadium. The relocation of a new exhibition pavilion, new upgrades, new and professional look will meet the needs of large enterprises, and through host large databases and high quality professional audiences of media communication networks, and strive to bring the exposition of Effects of social business to new highs.

Tianjin doors: 2010 path to the global market downturn in order to survive the winter of

Tianjin doors: 2010 path to the global market downturn in order to survive the winter of

Low barriers to entry: Industry caught in a “vicious circle”

At the same time, the market into a “vicious circle.” The author is located in Tianjin on the market, for example, has been the low barriers to entry door industry, a number of economic strength is not strong, and management models and backward, the craft low quality standards of companies flocking into the sky, the impact on the market with low prices and rapid growth , the formation of overwhelming market trend in the industry. Forced by competitive pressures to survive, some second-tier brands have abandoned the basic principles of positioning, accompanied by the potential to eat dirt and began to lower standards, reduced costs and accelerate the industry’s crisis of survival. Behind the price cuts is the lower quality, lower quality, it will hurt the market, destroy the brand, and second, the tender, compete to lower prices, resulting in 损人不利己 profits, bid price is below its cost, can only reduce the quality. Parties should also be made the subject of Engineering won the bid to change the established practice of using low-cost, low price of more harm than good. Vicious competition will fish in inferior products, shoddy, brand-name products under pressure. Form a vicious cycle of helplessness.

And creating a vicious circle of the most fundamental reason is because the company positioned itself as the majority of the blind, the anti-risk ability is poor, the face of adversity lost its way. A wrong decision will lead to business loss of hematopoietic function, reduced ability to resist risks, liquidity dried up, close down, so that dealers suffered losses adverse consequences. Steel Double Door

At the same time, awareness of quality management is relatively weak. A lot of new doors factory without a quality management system and standards, even the most basic of professional quality inspection posts are not set up, let alone quality management, all the quality standards to depend solely on the assessment of experienced workers, the product has become a product of the manufacturer test those. In order to avoid responsibility for quality, so that quality control would become a mere formality, leading to the products in question circulating in the market, which will ultimately only allow dealers, consumers, the market suffered, the manufacturers will eventually suffer, in the complaints, claims, rework, material waste, loss to declare bankruptcy and disappear. Interior Stainless Steel Door

Enterprise easily be split: the physical increase in end-competitive

In pursuit of more profit, the majority of small-scale enterprises to establish doors early due to financial strength is weak, with a lack of relevant personnel, and technical and supporting system is not perfect, joint stock co-operation is very common phenomenon. With the development of enterprises have accumulated,Non-Standard Steel Door when the company developed to a certain size, after a certain economic base, in the interests of drivers, enterprises easily split, some partners are not status quo will be re-mix from the original business. While the original enterprises through recruitment and internal training of new professional staff, but the cloning of new enterprises will be out of the early erosion of the original low-cost companies, the market increase in the number of operational entities, the overall production capacity also will be increased, the terminal has also led to an increase in the competition becomes increasingly fierce.

Should not be blind expansion: To discern product specificity of Stainless Steel Security Door

Wooden blind business expansion, rapid development, production and marketing will lead directly to conflict, planning poor, the result so that distributors and manufacturers are physically and mentally exhausted. Interest-oriented behavior and blindly follow the trend of the expansion has brought a lot of hidden defects, the result is the production plant and employee relationship between supply and demand imbalance, resulting in quite a short period of labor relations strained to make the relevant technical personnel, sales, management, workers, a huge gap, from an imbalance between supply and demand, the boss was forced to let the workers carried away, let alone institutionalize the management and standardization of operations.

And because the special nature of the products wooden doors, in the absence of Having understood the inherent premise of the law of market growth, many small-scale enterprises in the development of both doors have fallen. As the doors of the industry is different from other industries, the current competition, due to differences in product specifications, compared to other industries such as building materials, flooring, tiles, sanitary ware is not yet reached the point of intense, especially now that the domestic sales are strict orders wooden doors Selling to sales production quotas, the customer’s order product sizes are not standard size, so manufacturers can not be standard size standardized production, thus, in theory, the formation of a so-called “zero inventory.” For the strength of the smaller manufacturers, they will worry about not order sales, are also worried that too much order, orders can not be too small to meet the company’s normal operations, they could not eat too much order, resulting in production of traffic jams, so the current number of advantages with the production scale of The businesses will be greater room for development. Exterior Stainless Steel Security Door

Openings size standardization: it will become increasingly keen competition in

If the size of the real estate standardized indoor openings to reach the size of the standard steel Ru Humen, interior doors will become increasingly keen competition, interior door size, once standardized, production and industrialization, the size of openings in strict accordance with the provisions of high-2050mm, width 880mm , 220mm thick and do, then the bottleneck is basically the production of interior doors was broken, and can be standardized, mass production, the formation of stocking inventory, market competition has increased financial pressure for more factors, the scale of enterprises have opportunities to acquire restructuring, cooperation, and gradually bring market network mergers, and gradually bigger, the country’s doors at least 50% of enterprises will face being merged, eliminated fate. So doors industry in the next 3-5 years the prospects are very good, the current upward trend in industry as a whole in the face of current market pressures, doors industry is Gairuhezou out of its predicament, it is most needed of all wooden enterprise solutions