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2010 Home Business Top Ten guess: How to seize the opportunity
2010 Home Business Top Ten guess: How to seize the opportunity
In the northern sky in a sudden snow until 2010, has come to the people’s side. Looking back has been in the past year, the household sector is approximately 8,500 billion in annual output value to the people a surprise performance, which makes 2010 the home industry will go from here, what would happen to change, to become the most anticipated problems. Here, we have home business in 2009, according to the performance of tracing guess right at home in 2010, the events industry will be some conjecture. China Door Manufacturer
◆ guess one: brand stores to open new store in Beijing
In 2009, but had property-type shops have created a hubbubDoor Manufacturer of bixi home in people’s surprise in the ranks to become Bianshen Lize shop, makes surprisingly House in the direction of Beijing’s Old and 4 to complete the layout. How to cut more market share in Beijing, in the new round of competition in the occupied position, affects every household practitioners nerves. After all, the limited area of Beijing city, and the new and old homes are filled with stores already showed a tendency at this time if the expansion of territory by opening new stores, no doubt a bit more difficult. However, Lin Wang Peng CEO said, “I do not open another new store will be open, so why will not I have a place with the open.” Such a view, not be ruled out in Beijing, has five stores actually home to continue to open next year the possibility of new store brand stores expanded stores are not groundless.
◆ Conjecture 2: Local home improvement company, Feng Qiang Decoration Exterior Stainless Steel Security Door
Partially renovated in 2009, flush a piece of heaven. In Beijing, at the present involved in decorating the first of which, by virtue of “second-hand rooms to new houses only 19.8 thousand yuan” became the brightest spot, followed by Matt Asian, Saint points, real equipment decoration gradually intervention, have launched a variety of local decoration packages. To the end of the year, even B & Q is also the name of “partial renovation, single installation,” a slogan among the come. The reason their study is due to second-hand housing turnover increased in 2009, making partial renovation to become an international financial crisis decorated the company’s chances of survival. Now, as new home prices continue to rise no fall in second-hand housing turnover continues to rise, people seem to have already seen, if not to seize the business opportunities in second-hand housing renovation, many home improvement companies will not survive.
◆ Conjecture 3: The Home Depot to withdraw the capital Stainless Steel Security Door
Although the system model of the residential market stall in 2009, relatively stable, but the days of home building materials supermarket is not very good too, with B & Q par, “Home Depot” is a classic. First, Qingdao, shop, shop in Shenyang, the performance does not meet the expected closing one after another, the latter is the industry has been denied Beijing two stores would be shut down message. In Beijing, Home Depot has tried through “green products” asking people to go there shopping, but weekends are still sparse passenger flow situation, in 2010 Home Depot to withdraw the capital may not be impossible.
◆ Conjecture 4: executives quit intensified Glass Door
Two years ago, the National Shan from the “vice president of B & Q China,” positions on the left, toward the embrace of rival Home Depot, as its chairman of China; Two years later, when the Jimei Liu Yang, deputy general manager suddenly appeared outside home Cheng office, Orient Home joined the surprise of more than a dozen executives of the family, the industry is very indifferent, as executive job-hopping has become a universal phenomenon. In fact, the executives behind the high mobility of both individual rational choice, but also reflects the desire for home business professionals. And this desire in 2010, with the increasing scale of domestic companies on the rise.
◆ Conjecture 5: Brand Fengqiang second and third line market
2010 will be the home business smiling year. A not yet fully developed in the New World – second and third line market is gradually being under their big mouth bite. “Medium and small cities south of the Yangtze River at least to open up more than 150 stores,” which is a unified entrance doors, planning; resistant furniture, Tyrrell, General Manager Xue Yuming said, “to move towards less-affluent cities, the product will be greatly style breakthrough” . High housing prices in Beijing and other major cities, and more than half of home buyers, investment, consumption, poor decoration, while the second and third line cities, housing prices moderate, home buyers are mostly for your own use, household consumption should be developed. Coupled with the end of 2009 the central economic work conference, actively and steadily promote urbanization to relax the medium and small cities and urban residents, residence restrictions, medium and small cities will get a new round of development, promoting housing consumption, thereby stimulating domestic consumption, in 2010, second and third line cities are destined to Household crowding together to become a hot spot for the brand. Interior Stainless Steel Door
◆ Conjecture 6: Guangdong furniture revival in Beijing
Guangdong furniture, with the earliest, the largest production and sales base, the total sales volume accounted for more than 70% of the national market, but in Beijing, Guangdong furniture did not commensurate with the status of the national market. With the recent strong rise of the Beijing School of furniture, Guangdong furniture has been hidden to the “corner” where. However, such a situation where in 2010 will change, Lung House – a gathering of more than 50 brands of exclusive furniture, Guangdong Museum will be opening in March, and plans to open in three years out of five venues, their area of operations more than 100,000 square meters, sales account for the furniture market in Beijing, Guangdong more than 40% of furniture sales. Guangdong is expected to revive the glory of furniture in Beijing.
◆ guess 7: President weakening effect of a book-signing Sales
A “TATA doors of a spike of money” message at the end of 2009 home sites and forums in the major high-frequency appearance, attracting tens of thousands flocked User TATA doors site involvement activities. “Spike” flying side by side at the entrance, “president of creating in effect a book-signing” event description, click the entry will find that lasted for nearly two years, creating a peak for the TATA doors president of sales record book-signing event will be held January 10 ” creating in effect a book-signing “event after the thing of the past. This can not help people to see, once popular in major household brands, many of the president and brand Chuang book-signing event in the new year will be down the altars and creative marketing.
◆ Conjecture 8: E-commerce boost home sales
Focus decoration University, China Network will be held in public and other once every few weeks, Group buy activities for people to see the online network of integrated line Xia Xiang Group buy unusual appeal, sweeping away the home e-commerce site easy to collapse at home station to home e-commerce industry, cast shadows. Many businesses have tried in their own businesses to achieve e-commerce web site functionality, combined with professional website to promote the industry, such as the Qu Mei Furniture sales functions. The new year, more companies will seek e-commerce business opportunities.
◆ guess 9: COFCO Plaza, who had lost the high-end furniture edge
COFCO Plaza, one at home and abroad have been brought together high-end furniture consumption, furniture, Famous places, with the capital for several years to expand domestic consumption, a gradual transfer of business district fell into decline, and many are stationed for many years to get around the high-end brands have new homes, relocation to a surprise House, 红星美凯龙Wood Entrance Door, or in the migration to high-end shopping district near the opening of independent points, COFCO Plaza, losing the furniture consumer customer base. By the end of 2009, the capital’s largest and grade of the House International Furniture Museum actually grand opening, the international luxury brands and high-end furniture brands have settled in, attracted a large number of clientele. COFCO Plaza, the new year we will miss the reputation of the high-end furniture distribution center is not groundless.
◆ Conjecture 10: accessories to become the focus of corporate Chuang Glass Entrance Door
Ceramics, sanitary ware industry in the 2009 crises, many companies are already selling below cost in order to maintain plant operation, several hundred dollars coming out high-end home store’s bathroom, enough to survive tough business one say that Tao Wei. Dao Shi associated accessories, the brand is not strong that there is much room for development, integrate together to sell to the kitchen, bathroom, “package” sales, very lucrative. Wrigley experience, such as museum, in addition to toilets, bathtubs, shower, etc. “The youngest pieces”, there are bathroom cabinets, towel bar, decorative mirrors, shower, and even a small paper care are readily available.Front Entrance Door The new year, parts will become the focus of corporate Chuang.
Doors and windows competitiveness, product + market + Services
Doors and windows competitiveness, product + market + Services
In 2009 the end of today, wanted to come to door and window industry is worth recalling that there are many. Doors and windows in the development of enterprises in 2009, it has been two topics, “The economic crisis brought about the doors and windows shuffling” and “windows and doors market, huge demand,” continually hitting the market.
However, how to deal with these two trends and challenges, in fact, after all, is to fall onto the upgrading of the brand, to fall to increase our competitiveness problems at home. Many businesses, market researchers have carefully studied the competition point of doors and windows, doors and windows are designed to allow better development.
Product Competition
Say very much indeed if, in the windows and doors industry, whenever there is one or two years experience in the mature brands, among them a very serious homogenization of the product than the product, in the general consumer seems, is really not much different. Then the ratio of environmental protection? Than the price? Or than the color?
Competition
Occupy a good market windows and doors must be an important factor in marketing the brand, a successful and comprehensive brand, both in the saturated market, a place, while the market potential for even more opportunities and the right place to occupy. Stainless Steel Security Door
Service competition
Finally to the main event, yes, doors and windows industry has, whether the brand is mature or immature, in terms of quality, the service is the most important competitive projects in close association with the brand value. Exterior Stainless Steel Security Door
I visited the market, understand the psychology of some consumers, found that aluminum windows and doors of the purchase, the difference was not significant due to quality, consumers are concerned about service than price only. For today’s consumers to spend money to buy not only products, as well as branded products for this service. Only perfect service system, in order to brand integrity and reputation to increase credibility. China Door Manufacturer
It can be said that aluminum doors and windows of the competition in 2009 interpreted most vividly, in the near in 2010, how to build on this competitive edge, and to do better.
Tianjin doors: 2010 path to the global market downturn in order to survive the winter of
Tianjin doors: 2010 path to the global market downturn in order to survive the winter of
Low barriers to entry: Industry caught in a “vicious circle”
At the same time, the market into a “vicious circle.” The author is located in Tianjin on the market, for example, has been the low barriers to entry door industry, a number of economic strength is not strong, and management models and backward, the craft low quality standards of companies flocking into the sky, the impact on the market with low prices and rapid growth , the formation of overwhelming market trend in the industry. Forced by competitive pressures to survive, some second-tier brands have abandoned the basic principles of positioning, accompanied by the potential to eat dirt and began to lower standards, reduced costs and accelerate the industry’s crisis of survival. Behind the price cuts is the lower quality, lower quality, it will hurt the market, destroy the brand, and second, the tender, compete to lower prices, resulting in 损人不利己 profits, bid price is below its cost, can only reduce the quality. Parties should also be made the subject of Engineering won the bid to change the established practice of using low-cost, low price of more harm than good. Vicious competition will fish in inferior products, shoddy, brand-name products under pressure. Form a vicious cycle of helplessness.
And creating a vicious circle of the most fundamental reason is because the company positioned itself as the majority of the blind, the anti-risk ability is poor, the face of adversity lost its way. A wrong decision will lead to business loss of hematopoietic function, reduced ability to resist risks, liquidity dried up, close down, so that dealers suffered losses adverse consequences. Steel Double Door
At the same time, awareness of quality management is relatively weak. A lot of new doors factory without a quality management system and standards, even the most basic of professional quality inspection posts are not set up, let alone quality management, all the quality standards to depend solely on the assessment of experienced workers, the product has become a product of the manufacturer test those. In order to avoid responsibility for quality, so that quality control would become a mere formality, leading to the products in question circulating in the market, which will ultimately only allow dealers, consumers, the market suffered, the manufacturers will eventually suffer, in the complaints, claims, rework, material waste, loss to declare bankruptcy and disappear. Interior Stainless Steel Door
Enterprise easily be split: the physical increase in end-competitive
In pursuit of more profit, the majority of small-scale enterprises to establish doors early due to financial strength is weak, with a lack of relevant personnel, and technical and supporting system is not perfect, joint stock co-operation is very common phenomenon. With the development of enterprises have accumulated,Non-Standard Steel Door when the company developed to a certain size, after a certain economic base, in the interests of drivers, enterprises easily split, some partners are not status quo will be re-mix from the original business. While the original enterprises through recruitment and internal training of new professional staff, but the cloning of new enterprises will be out of the early erosion of the original low-cost companies, the market increase in the number of operational entities, the overall production capacity also will be increased, the terminal has also led to an increase in the competition becomes increasingly fierce.
Should not be blind expansion: To discern product specificity of Stainless Steel Security Door
Wooden blind business expansion, rapid development, production and marketing will lead directly to conflict, planning poor, the result so that distributors and manufacturers are physically and mentally exhausted. Interest-oriented behavior and blindly follow the trend of the expansion has brought a lot of hidden defects, the result is the production plant and employee relationship between supply and demand imbalance, resulting in quite a short period of labor relations strained to make the relevant technical personnel, sales, management, workers, a huge gap, from an imbalance between supply and demand, the boss was forced to let the workers carried away, let alone institutionalize the management and standardization of operations.
And because the special nature of the products wooden doors, in the absence of Having understood the inherent premise of the law of market growth, many small-scale enterprises in the development of both doors have fallen. As the doors of the industry is different from other industries, the current competition, due to differences in product specifications, compared to other industries such as building materials, flooring, tiles, sanitary ware is not yet reached the point of intense, especially now that the domestic sales are strict orders wooden doors Selling to sales production quotas, the customer’s order product sizes are not standard size, so manufacturers can not be standard size standardized production, thus, in theory, the formation of a so-called “zero inventory.” For the strength of the smaller manufacturers, they will worry about not order sales, are also worried that too much order, orders can not be too small to meet the company’s normal operations, they could not eat too much order, resulting in production of traffic jams, so the current number of advantages with the production scale of The businesses will be greater room for development. Exterior Stainless Steel Security Door
Openings size standardization: it will become increasingly keen competition in
If the size of the real estate standardized indoor openings to reach the size of the standard steel Ru Humen, interior doors will become increasingly keen competition, interior door size, once standardized, production and industrialization, the size of openings in strict accordance with the provisions of high-2050mm, width 880mm , 220mm thick and do, then the bottleneck is basically the production of interior doors was broken, and can be standardized, mass production, the formation of stocking inventory, market competition has increased financial pressure for more factors, the scale of enterprises have opportunities to acquire restructuring, cooperation, and gradually bring market network mergers, and gradually bigger, the country’s doors at least 50% of enterprises will face being merged, eliminated fate. So doors industry in the next 3-5 years the prospects are very good, the current upward trend in industry as a whole in the face of current market pressures, doors industry is Gairuhezou out of its predicament, it is most needed of all wooden enterprise solutions
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