In the northern sky in a sudden snow until 2010, has come to the people’s side. Looking back has been in the past year, the household sector is approximately 8,500 billion in annual output value to the people a surprise performance, which makes 2010 the home industry will go from here, what would happen to change, to become the most anticipated problems. Here, we have home business in 2009, according to the performance of tracing guess right at home in 2010, the events industry will be some conjecture. China Door Manufacturer

◆ guess one: brand stores to open new store in Beijing

In 2009, but had property-type shops have created a hubbubDoor Manufacturer of bixi home in people’s surprise in the ranks to become Bianshen Lize shop, makes surprisingly House in the direction of Beijing’s Old and 4 to complete the layout. How to cut more market share in Beijing, in the new round of competition in the occupied position, affects every household practitioners nerves. After all, the limited area of Beijing city, and the new and old homes are filled with stores already showed a tendency at this time if the expansion of territory by opening new stores, no doubt a bit more difficult. However, Lin Wang Peng CEO said, “I do not open another new store will be open, so why will not I have a place with the open.” Such a view, not be ruled out in Beijing, has five stores actually home to continue to open next year the possibility of new store brand stores expanded stores are not groundless.

◆ Conjecture 2: Local home improvement company, Feng Qiang Decoration Exterior Stainless Steel Security Door

Partially renovated in 2009, flush a piece of heaven. In Beijing, at the present involved in decorating the first of which, by virtue of “second-hand rooms to new houses only 19.8 thousand yuan” became the brightest spot, followed by Matt Asian, Saint points, real equipment decoration gradually intervention, have launched a variety of local decoration packages. To the end of the year, even B & Q is also the name of “partial renovation, single installation,” a slogan among the come. The reason their study is due to second-hand housing turnover increased in 2009, making partial renovation to become an international financial crisis decorated the company’s chances of survival. Now, as new home prices continue to rise no fall in second-hand housing turnover continues to rise, people seem to have already seen, if not to seize the business opportunities in second-hand housing renovation, many home improvement companies will not survive.

◆ Conjecture 3: The Home Depot to withdraw the capital Stainless Steel Security Door

Although the system model of the residential market stall in 2009, relatively stable, but the days of home building materials supermarket is not very good too, with B & Q par, “Home Depot” is a classic. First, Qingdao, shop, shop in Shenyang, the performance does not meet the expected closing one after another, the latter is the industry has been denied Beijing two stores would be shut down message. In Beijing, Home Depot has tried through “green products” asking people to go there shopping, but weekends are still sparse passenger flow situation, in 2010 Home Depot to withdraw the capital may not be impossible.

◆ Conjecture 4: executives quit intensified Glass Door

Two years ago, the National Shan from the “vice president of B & Q China,” positions on the left, toward the embrace of rival Home Depot, as its chairman of China; Two years later, when the Jimei Liu Yang, deputy general manager suddenly appeared outside home Cheng office, Orient Home joined the surprise of more than a dozen executives of the family, the industry is very indifferent, as executive job-hopping has become a universal phenomenon. In fact, the executives behind the high mobility of both individual rational choice, but also reflects the desire for home business professionals. And this desire in 2010, with the increasing scale of domestic companies on the rise.

◆ Conjecture 5: Brand Fengqiang second and third line market

2010 will be the home business smiling year. A not yet fully developed in the New World – second and third line market is gradually being under their big mouth bite. “Medium and small cities south of the Yangtze River at least to open up more than 150 stores,” which is a unified entrance doors, planning; resistant furniture, Tyrrell, General Manager Xue Yuming said, “to move towards less-affluent cities, the product will be greatly style breakthrough” . High housing prices in Beijing and other major cities, and more than half of home buyers, investment, consumption, poor decoration, while the second and third line cities, housing prices moderate, home buyers are mostly for your own use, household consumption should be developed. Coupled with the end of 2009 the central economic work conference, actively and steadily promote urbanization to relax the medium and small cities and urban residents, residence restrictions, medium and small cities will get a new round of development, promoting housing consumption, thereby stimulating domestic consumption, in 2010, second and third line cities are destined to Household crowding together to become a hot spot for the brand. Interior Stainless Steel Door

◆ Conjecture 6: Guangdong furniture revival in Beijing

Guangdong furniture, with the earliest, the largest production and sales base, the total sales volume accounted for more than 70% of the national market, but in Beijing, Guangdong furniture did not commensurate with the status of the national market. With the recent strong rise of the Beijing School of furniture, Guangdong furniture has been hidden to the “corner” where. However, such a situation where in 2010 will change, Lung House – a gathering of more than 50 brands of exclusive furniture, Guangdong Museum will be opening in March, and plans to open in three years out of five venues, their area of operations more than 100,000 square meters, sales account for the furniture market in Beijing, Guangdong more than 40% of furniture sales. Guangdong is expected to revive the glory of furniture in Beijing.

◆ guess 7: President weakening effect of a book-signing Sales

A “TATA doors of a spike of money” message at the end of 2009 home sites and forums in the major high-frequency appearance, attracting tens of thousands flocked User TATA doors site involvement activities. “Spike” flying side by side at the entrance, “president of creating in effect a book-signing” event description, click the entry will find that lasted for nearly two years, creating a peak for the TATA doors president of sales record book-signing event will be held January 10 ” creating in effect a book-signing “event after the thing of the past. This can not help people to see, once popular in major household brands, many of the president and brand Chuang book-signing event in the new year will be down the altars and creative marketing.

◆ Conjecture 8: E-commerce boost home sales

Focus decoration University, China Network will be held in public and other once every few weeks, Group buy activities for people to see the online network of integrated line Xia Xiang Group buy unusual appeal, sweeping away the home e-commerce site easy to collapse at home station to home e-commerce industry, cast shadows. Many businesses have tried in their own businesses to achieve e-commerce web site functionality, combined with professional website to promote the industry, such as the Qu Mei Furniture sales functions. The new year, more companies will seek e-commerce business opportunities.

◆ guess 9: COFCO Plaza, who had lost the high-end furniture edge

COFCO Plaza, one at home and abroad have been brought together high-end furniture consumption, furniture, Famous places, with the capital for several years to expand domestic consumption, a gradual transfer of business district fell into decline, and many are stationed for many years to get around the high-end brands have new homes, relocation to a surprise House, 红星美凯龙Wood Entrance Door, or in the migration to high-end shopping district near the opening of independent points, COFCO Plaza, losing the furniture consumer customer base. By the end of 2009, the capital’s largest and grade of the House International Furniture Museum actually grand opening, the international luxury brands and high-end furniture brands have settled in, attracted a large number of clientele. COFCO Plaza, the new year we will miss the reputation of the high-end furniture distribution center is not groundless.

◆ Conjecture 10: accessories to become the focus of corporate Chuang Glass Entrance Door

Ceramics, sanitary ware industry in the 2009 crises, many companies are already selling below cost in order to maintain plant operation, several hundred dollars coming out high-end home store’s bathroom, enough to survive tough business one say that Tao Wei. Dao Shi associated accessories, the brand is not strong that there is much room for development, integrate together to sell to the kitchen, bathroom, “package” sales, very lucrative. Wrigley experience, such as museum, in addition to toilets, bathtubs, shower, etc. “The youngest pieces”, there are bathroom cabinets, towel bar, decorative mirrors, shower, and even a small paper care are readily available.Front Entrance Door The new year, parts will become the focus of corporate Chuang.

In 2009 the end of today, wanted to come to door and window industry is worth recalling that there are many. Doors and windows in the development of enterprises in 2009, it has been two topics, “The economic crisis brought about the doors and windows shuffling” and “windows and doors market, huge demand,” continually hitting the market.

However, how to deal with these two trends and challenges, in fact, after all, is to fall onto the upgrading of the brand, to fall to increase our competitiveness problems at home. Many businesses, market researchers have carefully studied the competition point of doors and windows, doors and windows are designed to allow better development.

Product Competition

Say very much indeed if, in the windows and doors industry, whenever there is one or two years experience in the mature brands, among them a very serious homogenization of the product than the product, in the general consumer seems, is really not much different. Then the ratio of environmental protection? Than the price? Or than the color?

Competition

Occupy a good market windows and doors must be an important factor in marketing the brand, a successful and comprehensive brand, both in the saturated market, a place, while the market potential for even more opportunities and the right place to occupy. Stainless Steel Security Door

Service competition

Finally to the main event, yes, doors and windows industry has, whether the brand is mature or immature, in terms of quality, the service is the most important competitive projects in close association with the brand value. Exterior Stainless Steel Security Door

I visited the market, understand the psychology of some consumers, found that aluminum windows and doors of the purchase, the difference was not significant due to quality, consumers are concerned about service than price only. For today’s consumers to spend money to buy not only products, as well as branded products for this service. Only perfect service system, in order to brand integrity and reputation to increase credibility. China Door Manufacturer

It can be said that aluminum doors and windows of the competition in 2009 interpreted most vividly, in the near in 2010, how to build on this competitive edge, and to do better.

Low barriers to entry: Industry caught in a “vicious circle”

At the same time, the market into a “vicious circle.” The author is located in Tianjin on the market, for example, has been the low barriers to entry door industry, a number of economic strength is not strong, and management models and backward, the craft low quality standards of companies flocking into the sky, the impact on the market with low prices and rapid growth , the formation of overwhelming market trend in the industry. Forced by competitive pressures to survive, some second-tier brands have abandoned the basic principles of positioning, accompanied by the potential to eat dirt and began to lower standards, reduced costs and accelerate the industry’s crisis of survival. Behind the price cuts is the lower quality, lower quality, it will hurt the market, destroy the brand, and second, the tender, compete to lower prices, resulting in 损人不利己 profits, bid price is below its cost, can only reduce the quality. Parties should also be made the subject of Engineering won the bid to change the established practice of using low-cost, low price of more harm than good. Vicious competition will fish in inferior products, shoddy, brand-name products under pressure. Form a vicious cycle of helplessness.

And creating a vicious circle of the most fundamental reason is because the company positioned itself as the majority of the blind, the anti-risk ability is poor, the face of adversity lost its way. A wrong decision will lead to business loss of hematopoietic function, reduced ability to resist risks, liquidity dried up, close down, so that dealers suffered losses adverse consequences. Steel Double Door

At the same time, awareness of quality management is relatively weak. A lot of new doors factory without a quality management system and standards, even the most basic of professional quality inspection posts are not set up, let alone quality management, all the quality standards to depend solely on the assessment of experienced workers, the product has become a product of the manufacturer test those. In order to avoid responsibility for quality, so that quality control would become a mere formality, leading to the products in question circulating in the market, which will ultimately only allow dealers, consumers, the market suffered, the manufacturers will eventually suffer, in the complaints, claims, rework, material waste, loss to declare bankruptcy and disappear. Interior Stainless Steel Door

Enterprise easily be split: the physical increase in end-competitive

In pursuit of more profit, the majority of small-scale enterprises to establish doors early due to financial strength is weak, with a lack of relevant personnel, and technical and supporting system is not perfect, joint stock co-operation is very common phenomenon. With the development of enterprises have accumulated,Non-Standard Steel Door when the company developed to a certain size, after a certain economic base, in the interests of drivers, enterprises easily split, some partners are not status quo will be re-mix from the original business. While the original enterprises through recruitment and internal training of new professional staff, but the cloning of new enterprises will be out of the early erosion of the original low-cost companies, the market increase in the number of operational entities, the overall production capacity also will be increased, the terminal has also led to an increase in the competition becomes increasingly fierce.

Should not be blind expansion: To discern product specificity of Stainless Steel Security Door

Wooden blind business expansion, rapid development, production and marketing will lead directly to conflict, planning poor, the result so that distributors and manufacturers are physically and mentally exhausted. Interest-oriented behavior and blindly follow the trend of the expansion has brought a lot of hidden defects, the result is the production plant and employee relationship between supply and demand imbalance, resulting in quite a short period of labor relations strained to make the relevant technical personnel, sales, management, workers, a huge gap, from an imbalance between supply and demand, the boss was forced to let the workers carried away, let alone institutionalize the management and standardization of operations.

And because the special nature of the products wooden doors, in the absence of Having understood the inherent premise of the law of market growth, many small-scale enterprises in the development of both doors have fallen. As the doors of the industry is different from other industries, the current competition, due to differences in product specifications, compared to other industries such as building materials, flooring, tiles, sanitary ware is not yet reached the point of intense, especially now that the domestic sales are strict orders wooden doors Selling to sales production quotas, the customer’s order product sizes are not standard size, so manufacturers can not be standard size standardized production, thus, in theory, the formation of a so-called “zero inventory.” For the strength of the smaller manufacturers, they will worry about not order sales, are also worried that too much order, orders can not be too small to meet the company’s normal operations, they could not eat too much order, resulting in production of traffic jams, so the current number of advantages with the production scale of The businesses will be greater room for development. Exterior Stainless Steel Security Door

Openings size standardization: it will become increasingly keen competition in

If the size of the real estate standardized indoor openings to reach the size of the standard steel Ru Humen, interior doors will become increasingly keen competition, interior door size, once standardized, production and industrialization, the size of openings in strict accordance with the provisions of high-2050mm, width 880mm , 220mm thick and do, then the bottleneck is basically the production of interior doors was broken, and can be standardized, mass production, the formation of stocking inventory, market competition has increased financial pressure for more factors, the scale of enterprises have opportunities to acquire restructuring, cooperation, and gradually bring market network mergers, and gradually bigger, the country’s doors at least 50% of enterprises will face being merged, eliminated fate. So doors industry in the next 3-5 years the prospects are very good, the current upward trend in industry as a whole in the face of current market pressures, doors industry is Gairuhezou out of its predicament, it is most needed of all wooden enterprise solutions

To learn brand-building and advocacy

In the country, Chongqing, middle and low wooden door is a mainstream production base; in Chongqing, businesses large or small and highly uneven. Most of the short length of enterprise development, small scale is not an emphasis on brand awareness, and secondly, the lack of branding experience. Invested enterprises in the promotion of manpower, energy and material resources are relatively small, and “依葫芦画瓢” propaganda way everywhere. Door Manufacturer

From December 2006 to now, Chongqing wooden business during a visit to Guangdong, Beijing, Sichuan and doors found in the enterprise, from the exhibition planning, design, to product design, style, media campaigns, have their own characteristics, which allow enterprises and enterprise in Chongqing an eye-opener.

In December 2006, Chongqing wooden enterprises visited Guangdong Runcheng Chuangzhan was chairman of Run-off doors open to the Chongqing delegation broadcast corporate videos, and lead us to visit factories, showrooms and received the promotional materials, with the enterprise’s interaction and communication to the doors of enterprises in Chongqing chiefs left a deep impression on him. Run into a hit show, Chung was intended to Beijing, Guangzhou, China Merchants exhibition publicity in various media on brand communications, so that Chongqing doors feel the importance of brand awareness, to enhance brand image, we must first brand planning and advocacy on the increased.

Reference management

Guangdong, Beijing, Sichuan and the origin of the majority of wooden products of high-grade than in Chongqing, wooden doors, it is an undeniable fact of Chongqing counterparts. In Guangdong, with a solid wood door and wood-based composite doors, machinery, semi-mechanical, manual combination, sub-process management, to ensure that their product quality, improving their employment mechanism, staff recruitment and training of two sub-phases, talent after induction be skilled operation. By the end of December 2007 and mid-October 2009, Chongqing, Sichuan doors delegation visited the United States and of this timber-rich Sen, Hongxin Mike Hall, Longma, Fuyuan, a product and other enterprises, these enterprises are based on all solid wood door and wood composite the main gate, from the management process, environmental protection, cost control, so that enterprises in Chongqing draws on the advanced experience of many, the purpose of reaching each other.

Improve the product grade

Solid Wood Door Chongqing wooden production, while significant, but the main door with molded-based low-end products accounted for most of the market share, profits are relatively low. Many small enterprises are still in the wooden door of the lower price war competition, homogenization of the low-end products too much, which is the industry of Chongqing wooden doors facing the development of the industry’s most constraints a big problem. To industry sources, through the doors of many businesses across the country study tour over the past two years, Chongqing wooden product quality significantly improved, “Star”, “Maxim’s” has also accelerated the high profile product development and production of large wood in Chongqing Door Company the adoption of raw and auxiliary materials, it also made significant adjustments to strongly improve the grade in order to enhance value-added products. Chongqing “House of the clever” general manager Hu Xue-wen said that Chongqing wooden enterprises to improve product grade, it should have to learn the rest of the wooden doors of enterprise management experience, and avoid detours, to enhance communication and interaction between, through study tours, Chongqing door industry as a whole to achieve a higher level, to promote the rapid development of the industry doors.

Chongqing wooden enterprises to upgrade products, and it should have the experience of learning from other door companies and avoid detours.

Expansion of the radiation power of the industry in Chongqing doors Steel Wood Interior Door

Through six national tours, Chongqing, wooden corporate intuitively feel brand marketing, production management, product development, the importance, but also broadened their horizons to learn about other parts of the advanced experience of production enterprises. Stainless Steel Security Door

An industry source said, Chongqing doors after several tours in the field, deeply self-less, everyone is trying to catch up forward in order to shorten the gap between developed areas, wooden enterprises to achieve complementarity and common purpose of hair. Chongqing doors have the stars, the United States, led by leading enterprises such as heart, there is a strong trade association Chongqing doors cohesion, there is a strong industrial base in Chongqing, more directly under the, west, urban and rural co-ordination and other preferential policies, Chongqing definitely a big wooden doors there is hope. In 2010, Chongqing doors delegation will be organized into Guangdong, Shandong, Liaoning tours, to continue to learn from National Excellent wooden enterprises to learn advanced experience.

Whether the traditional dominance of the old and the new super-store or store power, have launched their own unique experience in marketing strategy, the face of consumer groups, structural changes in the face of market brand promotion, launch a new round of store doors Game.

The doors of stores in 2009 will enter battle \ “Warring States Period \”! Stainless Steel Security Door

Fuson? America home south of International Home Mall \ \ heart Micron \ \ Bomei Decoration Material City, and many other domestic and international store management and operation of large-scale models are the traditional building materials stores have a strong impact on the industry.

Store and the store’s competitive nature is a competition for resources is a business, brand, customer, human and other resources of the contention.

The shopping centers in the fierce competition in the endeavor to reflect the characteristics of differentiated products. China Door Manufacturer

Chain stores to copy the successful experience of the wooden door and the development of 23 market trends, and some supermarkets to the layout of the store opened in Chengdu, Sichuan counties and prefecture-level cities and other places.

Door store how to face the new competitive landscape, that the traditional model of waiting for passengers will come to that crisis, etc., so the supermarkets have experience in planning promotional tools, and some shopping sweepstakes, and some businesses operating according to the amount to be returned rent, either a joint business in the mass media in their marketing advertising-intensive bombing, smart businessmen out a small portion of low-priced promotional products, they can be attracted to large consumer groups, led to consumer popularity, volume surge. This tactic has been used, some stores proficient.

Some people predicted that the doors of stores in Chengdu will usher in major reshuffle, in fact, ushered in the pattern of competition is an indisputable fact that the financial crisis environment, the doors of stores on the market demand is still relatively good, the state has adopted for good policy, the real estate market demand for the doors of a certain promotion, although the decline in volume, but there are the brand \ \ acclaimed \ \ with a large-scale production of the enterprises, will be an opportunity for industrial upgrading, Those small and medium enterprises are going to get out of a part of the out, this is the law of the market to mature, while the store will be intense competition between the naked battle, regardless of the financial crisis, but the market itself cyclically adjusted, but targeting consumers the structure of those \ \ target consumer groups, self-assessment to make an accurate positioning on the store. Be able to maintain long-term competitiveness.Decorative Glass Door

As China’s energy-saving emission reduction work in depth, with good thermal insulation and sealing performance of the new type of plastic doors and windows is becoming more concerned about the doors and windows investors species. Last year, China began implementing the new “Industrial Catalog for Foreign Investment.” The new “directory” to replace steel, wood and other materials, plastic material items as part of a number of foreign-invested projects encouraged. According to industry expert analysis, energy-efficient performance, outstanding plastic materials will become the industry’s Solid Wood Door investment. Accordance with the national “Eleventh Five-Year Plan” in the next five years, China’s building energy efficiency savings to achieve the goal of 101 million tons of standard coal, energy-saving total construction area will be more than 2.16 billion square meters, of which 1.6 billion square meters of new buildings, retrofitting existing buildings 560 million square meters. These buildings for energy-saving materials and technologies, market capacity of up to tens of thousands of billion, which is energy-saving environmentally friendly plastic material for the development of a huge market space.

In many varieties of plastic materials, plastic doors and windows as a good industrial base, the market prospects for wide-ranging and highly investors of all ages. After years of development of plastic profiles, has become the most mature technology, plastics building materials, application status, one of the best varieties of plastic materials. Non-Standard Steel Door

In the northeast three provinces and Inner Mongolia and other places, more than 40% of the new residential use of plastic doors and windows, Qingdao and Dalian, new residential application in the amount of plastic doors and windows were up over 80%. According to the “Eleventh Five-Year Plan”, China’s construction industry will continue to promote the development of the extensive application of plastic profiles and rapid development, and a huge potential market for plastic door and window profile industry to attract more investment. Plastic doors and windows with thermal insulation, sound insulation and moisture and other properties, coupled with an abundance of sources of raw materials, and can replace the traditional wood, steel and other building materials, construction market in recent years been widely used. China’s energy-saving emission reduction activities in favor of in-depth work with good thermal insulation and sealing performance of the new plastic windows and doors to enhance market share.Stainless Steel Security Door

Freight rose 700 yuan per vehicle, load again declined an average of 30 yuan per ton, costs more than lumber … … Recently, the rail freight freight increases the driving force behind the cost of timber transport by rail. Yesterday, reporters learned from the various ports shipped to Xi’an, the cost per ton of wood has risen more than 30 yuan. Slight situation as a whole, the industry analysis, and then after a period of conduction, the Xi’an furniture, home improvement and other “wood” means trade or price increase will be passed on cost pressures. Steel Wood Interior Door

Has raised the cost of freight timber

Wood is widely used in the construction industry, furniture industry, Jiazhuang Ye, in the wood costs increased across the backdrop, Xi’an market then? Yesterday, the reporter went to Xi’an caojiapu building materials market, “freight increases, timber, raised the cost of what has been.” The building materials market, the company’s head of Hang Lung Wu Zong told reporters that the timber market in Xi’an brought in from various ports, Recent railways raise freight rates per ton of wood so that the rising costs of 30 yuan, coupled with declining load factors, the increase in cost of timber up to 50 dollars? tons. He gave reporters forget pen accounts, up 7 per kilometer per ton PCT, a truck load of 50 tons, 2,000 kilometers of the leg, freight costs per vehicle are up 700. In the interview, other timber wholesale distributor also said that the cost of rising costs up to the material supplier, the “wood” industry shared between producers and consumers. Entrance Door

Furniture, home-improvement industry, or years later, prices

Rising wood costs will directly affect the closely related with the public furniture, home-improvement industry. Reporter then visited Xi’an, Hansen Furniture Walled City was informed that the furniture on the market today have not yet raised prices, “furniture stores and materials suppliers to sign long-term contracts generally, the price would not immediately change.” A wood furniture shops were introduced Ms. Wang told reporters. And the family are closely related to plate decoration recent price fluctuations, management board, Mr. Wu said frankly that, due to rising costs, will raise the price years later. In response, industry analysis, if the price increases modest, home improvement company, usually within the digest. If the margin is relatively big, furniture, home improvement industry may adopt a “dark rose-ming, fail to rise” in the form of profit concession magnitude smaller, so that consumers psychologically more acceptable. Stainless Steel Security Door