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Industry Analysis of China’s wooden doors and development guidance
Industry Analysis of China’s wooden doors and development guidance
1, China Door Manufacturer Industry Analysis
1, wooden corporate distribution: the formation of the five largest production base.
Wooden door into a new industry, social status appear, the future of a vast, seize opportunities, assess the situation and come to the fore.
Have a certain scale, mechanized production-based manufacturing enterprises more than 3,000 doors across the country to form the Pearl River Delta, Yangtze River Delta, the three northeastern provinces, the Bohai Rim region, five major production base in the southwest. Solid Wood Door
Past two years, the hinterland of the Central Plains as if the doors of enterprises are also springing up constantly emerging.
2, Features
Workshop-style mostly small and medium enterprises, the annual output value in 1000 – 3000 million is about 40%, 30 million yuan – 5000 Wanyuan about 30% ,5000 – 1 Yi Yuan about 30%, billion yuan output to around 30. In the future development of the industry to a certain level, the command of the industry must be a high degree of mechanization, large scale factory production of large enterprises. Steel Double Door
3, development of
With the new production companies are constantly being established, the original company continues to expand, output, production capacity rising production base of wooden doors, the size and influence have been further consolidated and expanded. A high degree of mechanization, large-scale production factory showed advantages of the enterprise gradually become the mainstream of the industry on behalf of the Chinese wooden industry’s development stage.
Nearly three years, more than 30% annual growth rate of development, and in 2006 the output value 32.0 billion in 2007, more than 40 billion yuan and exports 557 million U.S. dollars, in 2008 by the financial crisis and other major environmental impact, some enterprises reduced orders, effective landslide, However, most companies are still making good results, based on knowledge of some enterprises, in accordance with the current industry conditions projections, this year, the industry continues to maintain a high growth rate, GDP is expected to exceed 500 billion, an increase of 20% or more.
4, for several years powerful corporations to expand production scale, innovative start-ups are constantly being established.
5, Ming and the year after, furniture, wooden flooring company converting gradually increased.
6, the brand gradually surfaced doors
Wooden Professional Committee of the past four years carefully building the “National 30-strong wooden enterprise product quality and after-sales service pairs of Pledge” program, whose aim is to correctly guide the consumer, enhance product supervision, and regulate after-sales service industry, promoting China’s doors towards health, orderly direction. Through four years of operation of the 30 doors of the brand image of the strong basic set to form a strong market competitiveness, established brands have also fostered corporate social responsibility, strengthened its business, to society, the responsibility of the consumer.Steel Wood Interior Door
Tianjin doors: 2010 path to the global market downturn in order to survive the winter of
Tianjin doors: 2010 path to the global market downturn in order to survive the winter of
Low barriers to entry: Industry caught in a “vicious circle”
At the same time, the market into a “vicious circle.” The author is located in Tianjin on the market, for example, has been the low barriers to entry door industry, a number of economic strength is not strong, and management models and backward, the craft low quality standards of companies flocking into the sky, the impact on the market with low prices and rapid growth , the formation of overwhelming market trend in the industry. Forced by competitive pressures to survive, some second-tier brands have abandoned the basic principles of positioning, accompanied by the potential to eat dirt and began to lower standards, reduced costs and accelerate the industry’s crisis of survival. Behind the price cuts is the lower quality, lower quality, it will hurt the market, destroy the brand, and second, the tender, compete to lower prices, resulting in 损人不利己 profits, bid price is below its cost, can only reduce the quality. Parties should also be made the subject of Engineering won the bid to change the established practice of using low-cost, low price of more harm than good. Vicious competition will fish in inferior products, shoddy, brand-name products under pressure. Form a vicious cycle of helplessness.
And creating a vicious circle of the most fundamental reason is because the company positioned itself as the majority of the blind, the anti-risk ability is poor, the face of adversity lost its way. A wrong decision will lead to business loss of hematopoietic function, reduced ability to resist risks, liquidity dried up, close down, so that dealers suffered losses adverse consequences. Steel Double Door
At the same time, awareness of quality management is relatively weak. A lot of new doors factory without a quality management system and standards, even the most basic of professional quality inspection posts are not set up, let alone quality management, all the quality standards to depend solely on the assessment of experienced workers, the product has become a product of the manufacturer test those. In order to avoid responsibility for quality, so that quality control would become a mere formality, leading to the products in question circulating in the market, which will ultimately only allow dealers, consumers, the market suffered, the manufacturers will eventually suffer, in the complaints, claims, rework, material waste, loss to declare bankruptcy and disappear. Interior Stainless Steel Door
Enterprise easily be split: the physical increase in end-competitive
In pursuit of more profit, the majority of small-scale enterprises to establish doors early due to financial strength is weak, with a lack of relevant personnel, and technical and supporting system is not perfect, joint stock co-operation is very common phenomenon. With the development of enterprises have accumulated,Non-Standard Steel Door when the company developed to a certain size, after a certain economic base, in the interests of drivers, enterprises easily split, some partners are not status quo will be re-mix from the original business. While the original enterprises through recruitment and internal training of new professional staff, but the cloning of new enterprises will be out of the early erosion of the original low-cost companies, the market increase in the number of operational entities, the overall production capacity also will be increased, the terminal has also led to an increase in the competition becomes increasingly fierce.
Should not be blind expansion: To discern product specificity of Stainless Steel Security Door
Wooden blind business expansion, rapid development, production and marketing will lead directly to conflict, planning poor, the result so that distributors and manufacturers are physically and mentally exhausted. Interest-oriented behavior and blindly follow the trend of the expansion has brought a lot of hidden defects, the result is the production plant and employee relationship between supply and demand imbalance, resulting in quite a short period of labor relations strained to make the relevant technical personnel, sales, management, workers, a huge gap, from an imbalance between supply and demand, the boss was forced to let the workers carried away, let alone institutionalize the management and standardization of operations.
And because the special nature of the products wooden doors, in the absence of Having understood the inherent premise of the law of market growth, many small-scale enterprises in the development of both doors have fallen. As the doors of the industry is different from other industries, the current competition, due to differences in product specifications, compared to other industries such as building materials, flooring, tiles, sanitary ware is not yet reached the point of intense, especially now that the domestic sales are strict orders wooden doors Selling to sales production quotas, the customer’s order product sizes are not standard size, so manufacturers can not be standard size standardized production, thus, in theory, the formation of a so-called “zero inventory.” For the strength of the smaller manufacturers, they will worry about not order sales, are also worried that too much order, orders can not be too small to meet the company’s normal operations, they could not eat too much order, resulting in production of traffic jams, so the current number of advantages with the production scale of The businesses will be greater room for development. Exterior Stainless Steel Security Door
Openings size standardization: it will become increasingly keen competition in
If the size of the real estate standardized indoor openings to reach the size of the standard steel Ru Humen, interior doors will become increasingly keen competition, interior door size, once standardized, production and industrialization, the size of openings in strict accordance with the provisions of high-2050mm, width 880mm , 220mm thick and do, then the bottleneck is basically the production of interior doors was broken, and can be standardized, mass production, the formation of stocking inventory, market competition has increased financial pressure for more factors, the scale of enterprises have opportunities to acquire restructuring, cooperation, and gradually bring market network mergers, and gradually bigger, the country’s doors at least 50% of enterprises will face being merged, eliminated fate. So doors industry in the next 3-5 years the prospects are very good, the current upward trend in industry as a whole in the face of current market pressures, doors industry is Gairuhezou out of its predicament, it is most needed of all wooden enterprise solutions
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