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2010 Home Business Top Ten guess: How to seize the opportunity
2010 Home Business Top Ten guess: How to seize the opportunity
In the northern sky in a sudden snow until 2010, has come to the people’s side. Looking back has been in the past year, the household sector is approximately 8,500 billion in annual output value to the people a surprise performance, which makes 2010 the home industry will go from here, what would happen to change, to become the most anticipated problems. Here, we have home business in 2009, according to the performance of tracing guess right at home in 2010, the events industry will be some conjecture. China Door Manufacturer
◆ guess one: brand stores to open new store in Beijing
In 2009, but had property-type shops have created a hubbubDoor Manufacturer of bixi home in people’s surprise in the ranks to become Bianshen Lize shop, makes surprisingly House in the direction of Beijing’s Old and 4 to complete the layout. How to cut more market share in Beijing, in the new round of competition in the occupied position, affects every household practitioners nerves. After all, the limited area of Beijing city, and the new and old homes are filled with stores already showed a tendency at this time if the expansion of territory by opening new stores, no doubt a bit more difficult. However, Lin Wang Peng CEO said, “I do not open another new store will be open, so why will not I have a place with the open.” Such a view, not be ruled out in Beijing, has five stores actually home to continue to open next year the possibility of new store brand stores expanded stores are not groundless.
◆ Conjecture 2: Local home improvement company, Feng Qiang Decoration Exterior Stainless Steel Security Door
Partially renovated in 2009, flush a piece of heaven. In Beijing, at the present involved in decorating the first of which, by virtue of “second-hand rooms to new houses only 19.8 thousand yuan” became the brightest spot, followed by Matt Asian, Saint points, real equipment decoration gradually intervention, have launched a variety of local decoration packages. To the end of the year, even B & Q is also the name of “partial renovation, single installation,” a slogan among the come. The reason their study is due to second-hand housing turnover increased in 2009, making partial renovation to become an international financial crisis decorated the company’s chances of survival. Now, as new home prices continue to rise no fall in second-hand housing turnover continues to rise, people seem to have already seen, if not to seize the business opportunities in second-hand housing renovation, many home improvement companies will not survive.
◆ Conjecture 3: The Home Depot to withdraw the capital Stainless Steel Security Door
Although the system model of the residential market stall in 2009, relatively stable, but the days of home building materials supermarket is not very good too, with B & Q par, “Home Depot” is a classic. First, Qingdao, shop, shop in Shenyang, the performance does not meet the expected closing one after another, the latter is the industry has been denied Beijing two stores would be shut down message. In Beijing, Home Depot has tried through “green products” asking people to go there shopping, but weekends are still sparse passenger flow situation, in 2010 Home Depot to withdraw the capital may not be impossible.
◆ Conjecture 4: executives quit intensified Glass Door
Two years ago, the National Shan from the “vice president of B & Q China,” positions on the left, toward the embrace of rival Home Depot, as its chairman of China; Two years later, when the Jimei Liu Yang, deputy general manager suddenly appeared outside home Cheng office, Orient Home joined the surprise of more than a dozen executives of the family, the industry is very indifferent, as executive job-hopping has become a universal phenomenon. In fact, the executives behind the high mobility of both individual rational choice, but also reflects the desire for home business professionals. And this desire in 2010, with the increasing scale of domestic companies on the rise.
◆ Conjecture 5: Brand Fengqiang second and third line market
2010 will be the home business smiling year. A not yet fully developed in the New World – second and third line market is gradually being under their big mouth bite. “Medium and small cities south of the Yangtze River at least to open up more than 150 stores,” which is a unified entrance doors, planning; resistant furniture, Tyrrell, General Manager Xue Yuming said, “to move towards less-affluent cities, the product will be greatly style breakthrough” . High housing prices in Beijing and other major cities, and more than half of home buyers, investment, consumption, poor decoration, while the second and third line cities, housing prices moderate, home buyers are mostly for your own use, household consumption should be developed. Coupled with the end of 2009 the central economic work conference, actively and steadily promote urbanization to relax the medium and small cities and urban residents, residence restrictions, medium and small cities will get a new round of development, promoting housing consumption, thereby stimulating domestic consumption, in 2010, second and third line cities are destined to Household crowding together to become a hot spot for the brand. Interior Stainless Steel Door
◆ Conjecture 6: Guangdong furniture revival in Beijing
Guangdong furniture, with the earliest, the largest production and sales base, the total sales volume accounted for more than 70% of the national market, but in Beijing, Guangdong furniture did not commensurate with the status of the national market. With the recent strong rise of the Beijing School of furniture, Guangdong furniture has been hidden to the “corner” where. However, such a situation where in 2010 will change, Lung House – a gathering of more than 50 brands of exclusive furniture, Guangdong Museum will be opening in March, and plans to open in three years out of five venues, their area of operations more than 100,000 square meters, sales account for the furniture market in Beijing, Guangdong more than 40% of furniture sales. Guangdong is expected to revive the glory of furniture in Beijing.
◆ guess 7: President weakening effect of a book-signing Sales
A “TATA doors of a spike of money” message at the end of 2009 home sites and forums in the major high-frequency appearance, attracting tens of thousands flocked User TATA doors site involvement activities. “Spike” flying side by side at the entrance, “president of creating in effect a book-signing” event description, click the entry will find that lasted for nearly two years, creating a peak for the TATA doors president of sales record book-signing event will be held January 10 ” creating in effect a book-signing “event after the thing of the past. This can not help people to see, once popular in major household brands, many of the president and brand Chuang book-signing event in the new year will be down the altars and creative marketing.
◆ Conjecture 8: E-commerce boost home sales
Focus decoration University, China Network will be held in public and other once every few weeks, Group buy activities for people to see the online network of integrated line Xia Xiang Group buy unusual appeal, sweeping away the home e-commerce site easy to collapse at home station to home e-commerce industry, cast shadows. Many businesses have tried in their own businesses to achieve e-commerce web site functionality, combined with professional website to promote the industry, such as the Qu Mei Furniture sales functions. The new year, more companies will seek e-commerce business opportunities.
◆ guess 9: COFCO Plaza, who had lost the high-end furniture edge
COFCO Plaza, one at home and abroad have been brought together high-end furniture consumption, furniture, Famous places, with the capital for several years to expand domestic consumption, a gradual transfer of business district fell into decline, and many are stationed for many years to get around the high-end brands have new homes, relocation to a surprise House, 红星美凯龙Wood Entrance Door, or in the migration to high-end shopping district near the opening of independent points, COFCO Plaza, losing the furniture consumer customer base. By the end of 2009, the capital’s largest and grade of the House International Furniture Museum actually grand opening, the international luxury brands and high-end furniture brands have settled in, attracted a large number of clientele. COFCO Plaza, the new year we will miss the reputation of the high-end furniture distribution center is not groundless.
◆ Conjecture 10: accessories to become the focus of corporate Chuang Glass Entrance Door
Ceramics, sanitary ware industry in the 2009 crises, many companies are already selling below cost in order to maintain plant operation, several hundred dollars coming out high-end home store’s bathroom, enough to survive tough business one say that Tao Wei. Dao Shi associated accessories, the brand is not strong that there is much room for development, integrate together to sell to the kitchen, bathroom, “package” sales, very lucrative. Wrigley experience, such as museum, in addition to toilets, bathtubs, shower, etc. “The youngest pieces”, there are bathroom cabinets, towel bar, decorative mirrors, shower, and even a small paper care are readily available.Front Entrance Door The new year, parts will become the focus of corporate Chuang.
Concerned about the doors of industry: the terminal and channel control deciding victory or defeat
Concerned about the doors of industry: the terminal and channel control deciding victory or defeat
Production of the product through what channels to reach consumers, this is a lot of business managers must first consider the problems is the issue of access we have known for at the development stage of the doors of industry, too, because only the open channels can be make the product on the market fast flow and hold market share, and ultimately achieving earnings goals. Only in this way can enterprises in the industrial chain, on the basis of a virtuous circle something, so the terminal management and control of enterprises is particularly important. Door Manufacturer
At present, the local wooden end business can be divided into two categories: factory outlet-stores; two factories in the regions is to recruit distributors and agents. The number of companies currently mostly wooden doors are two models in parallel, but to a large extent, the doors of enterprises still rely on distributors and agents. Then the doors of businesses on how to strengthen surveillance terminal, that is, distributors and agents for the management of its good cooperation with the manufacturers in order to achieve a win-win then?
Providing strategic planning for the dealers
Dealers because of its methods of operation characteristics (distribution of manufacturers products, and have a certain distribution period), often with little distribution of its brands conducted strategic planning. Therefore, some dealers care for immediate benefits, for wooden doors manufacturers, was unwilling to see. Therefore, the doors, while enterprises in the selected dealers, businesses and dealers should be according to the local market environment, competition, the manufacturer’s strategy, as well as distributors in the local market in which the position, conduct market strategic planning, the two sides reached a consensus before starting operation of the market. So, how to make dealers to accept their own strategic planning? If the doors of the factory owners to the point, to distinguish the pros and cons of the future development of the market trend correctly predicted, and can set out clearly the pros and cons, dealers will do it according to your plan, but also conducive to dealers own development.
Pre-secondary market dealers to do
Although dealers took your plan, but it is not no doubt, and sometimes appear timid situation. At this point, wooden enterprises should follow up with dealers to develop a development strategy based on the above market development programs and the establishment of market operation team members could be salespeople and dealers together constitute the enterprise-led market development, dealers market, maintain, and require dealers to make capital and other aspects of logistics and support services, while developing a regional dealer market, pre-publicity and marketing, business can also be appropriate in the human, material, etc. to support it, so that the enterprise distributors have a very strong brand loyalty, followed by its operations mature, and change support for the “macro-control.” Glass Entrance Door
Scientific design of the distribution of profits
To a very good management of the terminal, we should control the ones who enjoy a good percentage of profits to the dealers, the market, there is a principle is too strong can not let dealers, distributors will be too strong a threat to the enterprise. Then the profit to the dealer how much space? A basic point is that let money is everlasting, but not to his profits. Therefore, the manufacturers, distributors, according to market conditions and the strength of getting goods to the dealer price is how much the sale price of the terminal is basically the amount of how much gross profit margins, the basic design of a dealer’s monthly sales and profit estimates, and annual profit growth rate, this rate should be reasonable and not contrary to reality, Wood Entrance Door let the dealer analysis of viable and also have greater expectations.
To strengthen the training of dealers
Now we have entered a learning society, regular learning and training is essential. Dealers do not understand the development of enterprises, such as ideas, and businesses fail to reach a consensus, it is impossible to conduct market operations. Business-to-dealer training, should be based on the company’s development strategy, corporate culture, values and other beneficial aspects of corporate governance, spread and strengthening, but not blind to enlarge dealer expectations, this is not conducive to the harmonious development of dealer and business .
To co-anchored strict supervision of Front Entrance Door
Dealers are partners, not affiliated enterprises, can not be generalized with the direct sales stores. If you choose to and mismanagement, and some dealers will only consider their own how to make money, so they not only would not defend the business market management system, but also the policy of constant research firm, to find loopholes in the policy. This requires a close-knit, and regulated market management system. Based on current vendor relationships, the main body is a partnership, so the system should be formulated as “collaborators” as the starting point in the system implementation, with the administrative order or a single sector management company, compared to distinguish.
To enhance their brand value
Dealers have the will and doors factory cooperation, is to see whether the distribution of the brand let him make money, the value of your brand is at the forefront of the industry? Your brand is not able to be recognized by consumers? Your company’s future prospects like? Dealer is willing to cooperate with the wooden door manufacturers, the actual ability to reach a win-win benefits, therefore, as the doors manufacturers should continue to enhance its brand value and awareness, the only way to a solid working relationship with the dealer, also reached the right end of the effective
Analysis of the latest trends in elegant wooden doors for home improvement home gilding the lily
Analysis of the latest trends in elegant wooden doors for home improvement home gilding the lily
Social progress of our home-improvement industry is also making progress and exquisite carved, smooth lines, elegant colors, smooth textures … … “As people’s aesthetic demands of home decoration and appreciation of quality improvement, home doors already get rid of the “wood 1″ in wooden style, becoming both functional and fashionable art of decorative home personality. I interviewed found that the current market, “solid wood door” their places lot of hidden tricky, so when consumers choose to look at clear materials and technology, and requested the manufacturers provide professional installation of more security
Decoration trends: wooden doors Bianshen personalized ornament
I visited the city several professional Huayi decorative door sales outlets found that the doors than ever before are now not only the selection of ingredients, more stress, and the pattern is more diverse styles of wooden doors Bianshen become a popular trend in decorative arts and personality.
Jae-Yoon Chong City, Wood Co., Ltd. Marketing Exhibition Center, dozens of simple modern European, modern Jane Chinese, modern and simple style and many other styles of doors are among members of The Merry … hot … hot scenes no less than being the PK The doors of a “beauty” contest.
Ms. Huang, according shopping guide introduced to cater for a variety of home-style wooden door, there are logs, wood craft, wood and other materials to choose from, the best-selling, or using simple wood fabrication of modern European-style wooden doors. Glass Door
Doors in Foshan Howley doors products industry and the six-frame display in the Chamber,Interior Glass Door I also saw dozens of traditional European-style wooden doors, wooden doors and so China and the EU join forces type, Door and gate body carved with delicate flowers and smooth refined and elegant decorations , accompanied by plain calm dignified and elegant color, bronze door knockers, it seems that the days of the vicissitudes of life in the telling. Sliding Glass Door
Market Scan: “solid wood door” lot of their places Sliding Glass Door
I also found the visit, due to solid wood doors and diverse materials cumbersome process, it can also be easily hidden tricky, shoddy manufacturers. When consumers buy a lot of doors especially concerned about “is not a solid wood door,” subconsciously believe that only the “solid wood door” is the best and most high-end quality of the door. Exterior Glass Door
Ms. Wong told reporters the industry, solid wood door is not really “all solid wood,” according to materials can be divided into wood doors doors, wood doors (also known as wood composite door, solid wood door technology, etc.), molded doors, etc. 3. Where the direct use of wood and wood doors are forced open, the board do, higher prices. There are several solid wood door, some of solid hardwood is used (also known as referring Jie Mu, mosaic wood) as the core and outside the paste of natural veneer, to produce imitation walnut, cherry, sapele wood doors and other effects; some use of solid fir to the core, and then on the surface pressure on the 1 cm thick MDF, and then 0.6-mm-thick paste composed of solid wood skin. Molded door is affixed with PVC Imitate the surface of paper, in the middle with broken wood chips, wood shavings pressed together formed, also known as “pattern wooden door.” French Glass Door
Wood door has the advantage of environmental protection,Bathroom Glass Door high hardness, high-grade wood can be carved out of a variety of complex patterns, the classical European-style multi-purpose high-grade wood carved doors produced a slight disadvantage is that thermal expansion and contraction, the time will be used for a long time deformation; wood door a small thermal expansion and contraction deformation is not easy, and some can make a simple extensive carved;Stainless Steel Glass Door molded door can be pressed out of a variety of styles, durable and environmentally friendly,Folding Glass Door but not enough, the market is not common.
Whether it is wood doors or solid wood doors, the used material and manufacturing process are high, medium and low points of the price from 1,000 yuan / tang to 10,000 yuan / tang range, not all high-grade wood doors than solid wood doors, Some high-end solid wood skin, such as walnut, cherry, Sapele and so on, worth far more than low-grade logs.
Spot buying is more cost-effective than the tailor-made
It is understood that the current national standards for wooden doors Body size 80 cm wide and 2 m high, Door width 89 cm, 2.05 meters high.Wood Entrance Door Since the standard size doors can be mass production, so much lower processing costs in order to Run into the center of a solid marketing initiatives in combination doors, for example, the standard size of a modern long as 1880 yuan / tang, tailor-made will have to 2900 yuan / tang. Glass Entrance Door
However, the purchase of solid wood doors can not be too get petty. Currently on the market portfolio of good quality solid wood door, the price generally at 1300 yuan, the price is too low for a “solid wood door,” You’d better stay in mind. In particular, many low-grade wood off due to dehydration, however, easy to use for some time deformation, cracking;Front Entrance Door and some stickers wooden surface, although cheap, but easily damaged, afraid of the water, easy Qi Qiao.
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